Use the Balanced Scorecard in Strategic Performance Evaluation A field study in public company Euphrates Industries

Abstract

Evolution The strategic is comprehensive style to evaluation the presentation because it is a basis component from element from elements management process and completed the control process.
Therefore, it is contribution in progress presentation the data and information which using in measuring the extent achieving the company objectives in long term.
The research aims to showing the basis role for evaluation strategic presentation in progressing the helpness to management by using complete introduction as balance scorecards where it\'s contain on measuring mark financial and non financial. It represented (Financial Perspective, Customer Perspective, Internal Operational Perspectives, Growth and Learning Perspective).
The Importance for research comes from using this marks in from which contribution in observe the strategic point and working for company preventative.
From important conclusions which research by this research, the evaluation presentation strategic process in companies as a process to show successful extent and ability on achieving its aims and discover on achieving extent progress in improvement and the activities through follow limited and executive the necessary requirement to achieve that.
We consider the evaluation process the strategic presentation is one of steps of decision marker. Which represent the basic for prevent the deviation in management behavior, because its representative will be faced for long term evaluation.
The most important recommendations which recommended by the researchers using Evaluation strategic representation as management process for insuring from correctness management process , Through depending on group of measurement and financial and non financial marks which reaction and connected with measurement to show the result of organization labours.