Visual marketing and its role in achieving competitive superiority: a survey study of the opinions of a sample of workers in the Karbala Commercial Complex
Keywords:
Visual marketing, competitive advantageAbstract
The study deals with a vitally important subject is centered in the diagnosis of the role of visual marketing to achieve a competitive edge, due to the small number of administrative studies in general and marketing in particular that dealt clarify the nature of this concept process .oetjsdt study problem questionably head of the effect: Is the visual marketing role in achieving the competitive edge of the compound respondent. The study aims to shed light on the nature of visual marketing and the statement of its role in achieving a competitive edge and the respondent complex visual marketing and deported to adopt, as well as determine the relationship and influence between the visual marketing deportation and competitive edge Bmahrath.mn during the survey sample the views of workers in Karbala Mall size was ( 40) Single. Questionnaire was used as a tool head for the collection of data from respondents, while the answers were analyzed using a weighted arithmetic mean and standard deviation, as well as a test (F, T) and the coefficient of explanation (R2).
References
أولاَ ـ العربية
أ ـ الكتب :
-الزعبي ، حسن علي ، نظم المعلومات الإستراتيجية : مدخل استراتيجي ، دار وائل للنشر ، عمان ، 2005 .
- كوتلر ، فيليب ، أساسيات التسويق ، تعريب : سرور علي إبراهيم ، دار المريخ للنشر ، 2007 .
- محسن ، عبد الكريم والنجار ، صباح مجيد ، إدارة الإنتاج والعمليات ، مكتبة الذاكرة ، عمان ، 2006 .
- محسن ، عبد الكريم والنجار ، صباح مجيد ، إدارة الإنتاج والعمليات ، ط3 ، دار وائل للنشر ، عمان ، 2009 .
- المغربي ، عبد الحميد عبد الفتاح ، الإدارة الإستراتيجية لموجهة تحديات القرن الحادي والعشرين ، مجموعة النيل العربي ، القاهرة ، 2006 .
ب ـ الدوريات :
ـ بني حمدان ، خالد محمد طلال ، تحليل علاقة نظم معلومات الموارد البشرية ورأس المال الفكري وأثرهما في تحقيق الميزة التنافسية : دراسة ميدانية في شركات صناعة التامين الأردنية ، أطروحة دكتوراه فلسفة في إدارة الأعمال ، كلية الإدارة والاقتصاد ، جامعة بغداد ، 2002 .
ـ المسعودي ، محمد أصبع ، العلاقة بين مقدرات الإبداع الإستراتيجي وسلوكيات القيادة التحويلية وأثرهما في الميزة التنافسية المستدامة ، رسالة ماجستير ( غير منشورة ) ، كلية الإدارة والاقتصاد ، جامعة بغداد ، 2007 .
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