دور المقدرات التسويقية في تطوير اخلاقيات التسوق: دراسة تطبيقية في عينة من الشركات الدولية العاملة في الولايات المتحدة الامريكية

أولاً:- العربية

.1 الطائي والعلاق, حميد, بشير, "مبادئ التسويق الحديث – مدخل شامل" , دار اليازوري العلمية للنشر والتوزيع, عمان, 2009.

.2 العمر, رضوان المحمود, "مبادئ التسويق" , دار وائل للنشر والتوزيع, الطبعة الثانية, عمان, 2005.

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The role of marketing capabilities in the development of marketing ethics

An Empirical Study in a sample of international companies operating in the United States of America