An exploratory study of the opinions of a sample of tourist hotel managers in the Holy Governorate of Karbala

Abstract

This research evaluating the role of the marketing mix service strategies to achieve sustainable competitive advantage of tourism activity in a number of tourist hotels in the Holy vicinity of the Two Holy Mosques, the city of Karbala, in order to achieve this is to adopt the marketing mix service dimensions (b service, price, promotion, pricing, process , physical evidence, individuals) according to a group of writers, researchers and them الصميدعي والعلاق, 2012:354), was adopted dimensions of sustainable competitive advantage (quality, efficiency, creativity, responsiveness to clients) according t ( Hill & Jones, 2010: 86) , and included a sample Search on (40) members of the Executive Commissioners for forty tourist hotel distributors to the research community, was the use of the questionnaire form a key tool to collect the required information, and for the purpose of achieving the objectives of the research has been the adoption of a major premise of the research to the effect that there is a significant moral effect relationship between the marketing mix service strategies and sustainable competitive advantage, and ended the study out a set of conclusions which (is the marketing mix service strategies solid and solid tool used by business organizations in order to implement its strategy successfully to get into a strong competitive advantage in the tourism market), but the most important recommendations reached by this research, including (a must on departments tourist hotels not only to meet the needs of their customers, but only work on improving their requirements towards always better and expand agreed cognition have what could be the hotel for them of the benefits of premium services)