The role of marketing capabilities in developing shopping ethics: an applied study in a sample of international companies operating in the United States of America
Keywords:
The role of marketing capabilities and shopping ethicsAbstract
This study aims to diagnose and assess the levels and impact of marketing ethics, Marketing capabilities in corporate America. And to disclose the extent of the impact of marketing capabilities in the development of marketing ethics. Through review of the literature of the marketing department turned out that the development of the ethics of marketing Through review of the literature of the marketing department turned out that the development of marketing ethics is an important mechanism for the company can be achieved competitive advantage in light of a rapidly changing business environment. The process of developing the ethics of marketing associated primarily on the basis of the ability of the company to own technological capabilities and marketing and regulatory.
So began the study of the problem expressed in a number of questions of intellectual and practical, Aimed at answering them through philosophy and theoretical implications for intellectual variables addressed by the study, which is (Marketing capabilities - Marketing Ethics). And then diagnose the level of importance and impact and the possibility of their application in companies. This study was applied to a group of international companies operating in the United States through a sample composed of (109), a member of senior management positions where The measuring instrument is designed to collect the necessary data.
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The role of marketing capabilities in the development of marketing ethics
An Empirical Study in a sample of international companies operating in the United States of America
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