إستراتيجية الايصاء التسويقي ودورها في تحقيق الميزة التنافسية بحث استطلاعية لآراء عينة من العاملين في الشركة العامة للصناعات الصوفية / بغداد

ـاﻟﻌﺮﺑﯿﺔاﻟﻤﺼﺎدرَ

أـاﻟﻜﺘﺐأوﻻ2008 ـاﻟﺒﻜﺮي،ﺛﺎﻣﺮﯾﺎﺳﺮ،إﺳﺘﺮاﺗﯿﺠﯿﺎتاﻟﺘﺴﻮﯾﻖ،داراﻟﯿﺎزورياﻟﻌﻠﻤﯿﺔﻟﻠﻨﺸﺮ،ﻋﻤﺎن،1

ﻣﺤﻤﺪأﻣﯿﻦاﻟﻤﻔﺘﻲ،دار: ـﺑﻠﻮم،ﺑﻨﯿﺎﻣﯿﻦوآﺧﺮون،ﺗﻘﯿﯿﻢاﻟﻄﺎﻟﺐأﻟﺘﺠﻤﻌﻲواﻟﺘﻜﻮﯾﻨﻲ،ﺗﺮﺟﻤﺔ2 . 1993

ـﺧﻠﯿﻞ،ﻧﺒﯿﻞﻣﺮﺳﻲ،اﻟﻤﯿﺰةاﻟﺘﻨﺎﻓﺴﯿﺔﻓﻲﻣﺠﺎلاﻹﻋﻤﺎل،ﻣﺮﻛﺰاﻹﺳﻜﻨﺪرﯾﺔﻟﻠﻜﺘﺎب،اﻹﺳﻜﻨﺪرﯾﺔ،ﻣﺎﻛﺠﺮوھﯿﻞ،اﻟﻘﺎھﺮة،3 . 1998

ﻣﺪﺧﻞﺗﻜﺎﻣﻠﻲ،دار: ـرﺷﯿﺪ،ﺻﺎﻟﺢﻋﺒﺪاﻟﺮﺿﺎوﺟﻼب،أﺣﺴﺎندھﺶ،اﻹدارةاﻹﺳﺘﺮاﺗﯿﺠﯿﺔ4 . 2008

ﻣﺪﺧﻞاﺳﺘﺮاﺗﯿﺠﻲ،دارواﺋﻞﻟﻠﻨﺸﺮ،ﻋﻤﺎناﻟﻤﻨﺎھﺞﻟﻠﻨﺸﺮواﻟﺘﻮزﯾﻊ،ﻋﻤﺎن،: ـاﻟﺰﻋﺒﻲ،ﺣﺴﻦﻋﻠﻲ،ﻧﻈﻢاﻟﻤﻌﻠﻮﻣﺎتاﻹﺳﺘﺮاﺗﯿﺠﯿﺔ5 . 2005

ﻣﻨﮭﺞﻋﻤﻠﯿﺔاﻹﻋﻤﺎلﺑﺼﻔﺤﺎتاﻻﻧﺘﺸﺎر،ﺗﻌﺮﯾﺐ: ـﺷﺎﻓﯿﺮ،ﺳﻜﻮتوﻣﯿﺮدﯾﺚ،ﺟﺎك،إدارةاﻟﻌﻤﻠﯿﺎت6 . 2005 ﺳﺮورﻋﻠﻲإﺑﺮاھﯿﻢ،داراﻟﻤﺮﯾﺦﻟﻠﻨﺸﺮ،:

اﻷﺻﻮلواﻷﺳﺲاﻟﻌﻠﻤﯿﺔ،اﻟﺪاراﻟﺠﺎﻣﻌﯿﺔﻟﻠﻄﺒ: ـﻋﻮض،ﻣﺤﻤﺪأﺣﻤﺪ،اﻹدارةاﻹﺳﺘﺮاﺗﯿﺠﯿﺔ7 . 2000

واﻟﻨﺸﺮواﻟﺘﻮزﯾﻊ،اﻹﺳﻜﻨﺪرﯾﺔ،2007 ﺳﺮورﻋﻠﻲإﺑﺮاھﯿﻢ،داراﻟﻤﺮﯾﺦﻟﻠﻨﺸﺮ،: ـﻛﻮﺗﻠﺮ،ﻓﯿﻠﯿﺐ،أﺳﺎﺳﯿﺎتاﻟﺘﺴﻮﯾﻖ،ﺗﻌﺮﯾﺐ8

ـﻣﺤﺴﻦ،ﻋﺒﺪاﻟﻜﺮﯾﻢواﻟﻨﺠﺎر،ﺻﺒﺎحﻣﺠﯿﺪ،إدارةاﻹﻧﺘﺎجواﻟﻌﻤﻠﯿﺎت،ﻣﻜﺘﺒﺔاﻟﺬاﻛﺮة،ﻋﻤﺎن،9 . 2006

،دارواﺋﻞﻟﻠﻨﺸﺮ،3 ـﻣﺤﺴﻦ،ﻋﺒﺪاﻟﻜﺮﯾﻢواﻟﻨﺠﺎر،ﺻﺒﺎحﻣﺠﯿﺪ،إدارةاﻹﻧﺘﺎجواﻟﻌﻤﻠﯿﺎت،ط10 . 2009 ـاﻟﻤﻐﺮﺑﻲ،ﻋﺒﺪاﻟﺤﻤﯿﺪﻋﺒﺪاﻟﻔﺘﺎح،اﻹدارةاﻹﺳﺘﺮاﺗﯿﺠﯿﺔﻟﻤﻮﺟﮭﺔﺗﺤﺪﯾﺎتاﻟﻘﺮناﻟﺤﺎديواﻟﻌﺸﺮﯾﻋﻤﺎن،11 . 2006 ،ﻣﺠﻤﻮﻋﺔاﻟﻨﯿﻞاﻟﻌﺮﺑﻲ،اﻟﻘﺎھﺮة،

،ﻣﺆﺳﺴﺔاﻟﻮراق2 ـﻧﺠﻢ،ﻋﺒﻮدﻧﺠﻢ،إدارةاﻟﻤﻌﺮﻓﺔـاﻟﻤﻔﺎھﯿﻢواﻹﺳﺘﺮاﺗﯿﺠﯿﺎتواﻟﻌﻤﻠﯿﺎت،ط12 . 2008 ﻟﻠﻨﺸﺮ،ﻋﻤﺎن،

: ـاﻟﺪورﯾﺎت

ـرﺣﺎل،ﻋﻠﻲوﯾﺤﯿﺎوي،اﻟﮭﺎم،اﻟﺠﻮدةواﻟﺴﻮق،ﻣﺠﻠﺔأﻓﺎق،ﺟﺎﻣﻌﺔﺑﺄﺟﻲﻣﺨﺘﺎر،ﻋﻨﺎﺑﮫ،اﻟﻌﺪد2001 اﻟﺨﺎﻣﺲ،

. 2002 ،69

ـاﻟﺮﺳﺎﺋﻞواﻷطﺎرﯾﺢﺟﺎﻣﻌﺔاﻟﻤﻮﺻﻞ،اﻟﻌﺪد

ـاﻟﺒﻨﺎء،زﯾﻨﺐﻣﻜﻲﻣﺤﻤﻮد،دورإﺳﺘﺮاﺗﯿﺠﯿﺔاﻟﻤﺤﯿﻂاﻷزرقﻓﻲﺗﺤﻘﯿﻖاﻟﻤﯿﺰةاﻟﺘﻨﺎﻓﺴﯿﺔاﻟﻤﺴﺘﺪاﻣﺔ. 2009 ،ﻛﻠﯿﺔاﻹدارةواﻻﻗﺘﺼﺎد،ﺟﺎﻣﻌﺔﻛﺮﺑﻼء،( ﻏﯿﺮﻣﻨﺸﻮرة) ،رﺳﺎﻟﺔﻣﺎﺟﺴﺘﯿﺮ- ﺑﺤﺚﻣﻘﺎرﻧﺔ-

ـﺑﻨﻲﺣﻤﺪان،ﺧﺎﻟﺪﻣﺤﻤﺪطﻼل،ﺗﺤﻠﯿﻞﻋﻼﻗﺔﻧﻈﻢﻣﻌﻠﻮﻣﺎتاﻟﻤﻮارداﻟﺒﺸﺮﯾﺔورأساﻟﻤﺎلاﻟﻔﻜﺮي2 ﺑﺤﺚﻣﯿﺪاﻧﯿﺔﻓﻲﺷﺮﻛﺎتﺻﻨﺎﻋﺔاﻟﺘﺎﻣﯿﻦاﻷردﻧﯿﺔ،أطﺮوﺣﺔ:

وأﺛﺮھﻤﺎﻓﻲﺗﺤﻘﯿﻖاﻟﻤﯿﺰةاﻟﺘﻨﺎﻓﺴﯿﺔ2002

ـﺳﻠﯿﻤﺎن،ﻣﺎﺟﺪﻣﺤﻤﺪﺻﺎﻟﺢ،اﻟﻌﻼﻗﺔﺑﯿﻦﺧﺼﺎﺋﺺاﻟﻤﻌﻠﻮﻣﺎتاﻟﺒﯿﺌﯿﺔواﻷﺳﺒﻘﯿﺎتاﻟﺘﻨﺎﻓﺴﯿدﻛﺘﻮراهﻓﻠﺴﻔﺔﻓﻲإدارةاﻷﻋﻤﺎل،ﻛﻠﯿﺔاﻹدارةواﻻﻗﺘﺼﺎد،ﺟﺎﻣﻌﺔﺑﻐﺪاد،3 ﻧﯿﻨﻮى/ ﺑﺤﺚﻣﯿﺪاﻧﯿﺔﻓﻲاﻟﺸﺮﻛﺎتاﻟﺼﻨﺎﻋﯿﺔاﻟﻤﺴﺎھﻤﺔ:

وأﺛﺮھﻤﺎﻓﻲاﺧﺘﯿﺎرﻗاﺮراتاﻹﻧﺘﺎجواﻟﻌﻤﻠﯿﺎت1998

ـاﻟﻌﺎﻣﺮي،ﻋﺎﻣﺮﻋﺒﺪاﻟﻠﻄﯿﻒﻛﺎظﻢ،اﻟﻌﻼﻗﺔﺑﯿﻦاﻻﯾﺼﺎءاﻟﻮاﺳﻊواﻷﻧﺸﻄﺔاﻟﺘﺮوﯾﺠﯿﺔوأﺛﺮھﺎﻋﻠﻰ،أطﺮوﺣﺔدﻛﺘﻮراه،ﺟﺎﻣﻌﺔاﻟﻤﻮﺻﻞ،4 ،ﻛﻠﯿﺔاﻹدارةواﻻﻗﺘﺼﺎد،ﺟﺎﻣﻌﺔاﻟﻤﻮﺻﻞ( ﻏﯿﺮﻣﻨﺸﻮرة)

اﻷداءاﻟﺘﺴﻮﯾﻘﻲﻟﻠﻤﻨﻈﻤﺔ،رﺳﺎﻟﺔﻣﺎﺟﺴﺘﯿﺮ2002

ـاﻟﻤﺴﻌﻮدي،ﻣﺤﻤﺪأﺻﺒﻊ،اﻟﻌﻼﻗﺔﺑﯿﻦﻣﻘﺪراتاﻹﺑﺪاعاﻹﺳﺘﺮاﺗﯿﺠﻲوﺳﻠﻮﻛﯿﺎتاﻟﻘﯿﺎدةاﻟﺘﺤﻮﯾﻠﯿ،5 ،ﻛﻠﯿﺔاﻹدارةواﻻﻗﺘﺼﺎد،( ﻏﯿﺮﻣﻨﺸﻮرة)

وأﺛﺮھﻤﺎﻓﻲاﻟﻤﯿﺰةاﻟﺘﻨﺎﻓﺴﯿﺔاﻟﻤﺴﺘﺪاﻣﺔ،رﺳﺎﻟﺔﻣﺎﺟﺴﺘﯿﺮ2007

ـاﻷﺟﻨﺒﯿﺔﺟﺎﻣﻌﺔﺑﻐﺪاد،َ

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