ادارة المعرفة واثرها في تحقيق الميزة التنافسية المستدامة - دراسة استطلاعية لآراء عينة من مديري شركة زين للاتصالات
الكلمات المفتاحية:
ادارة المعرفة، الميزة التنافسية المستدامةالملخص
سعى هذا البحث إلى تحديد أثر ادارة المعرفة في تحقيق الميزة التنافسية المستدامة بالتطبيق في منظماتنا العراقية ومن أجل تحقيق ذلك تم اعتماد أبعاد / عمليات ادارة المعرفة توليد المعرفة، خزن المعرفة نشر المعرفة، تطبيق المعرفة استنادا إلى (2010:302,Goldoni&Oliveira) ، كما تم اعتماد أبعاد الميزة التنافسية المستدامة (القيمة الندرة، عدم امكانية التقليد، عدم امكانية الإحلال) بالاستناد إلى (2012:54 ,.Johnson,etal)، حيث تم اختيار شركة زين للاتصالات المتنقلة ميداناً للبحث من خلال استمارة استبانه شملت (30) فرداً من مديري الشركة، فضلاً عن المقابلات الشخصية. وقد استخدم معامل الارتباط (Spearman)، واختبار (t) لمعرفة معنوية العلاقة بين المتغيرات، واختبار (F) لتحديد معنوية معادلة الانحدار، كما تم استخدام (R2) لتفسير مقدار تأثير المتغير المستقل في المتغير التابع. ومن أهم الاستنتاجات التي تم التوصل إليها هو إن الإدارة المعرفة دوراً فاعلاً في تحقيق الميزة التنافسية المستدامة، وقد اختتم البحث بعدد من التوصيات منها :-تحليل ا مكانات وموارد الشركة بمقياس (VRIN) بشكل أوسع في ظل بيئة متغيرة تقنياً وتتسم بدرجة عالية من التنافس. اكتساب الموارد والإمكانات البشرية الموهوبة ذات الخبرات العالية بشكل يشجع في الإبداع والابتكار في الشركة. المحافظة في مستوى عال من التقنيات الحديثة التي تمكنها من تقديم خدمات جديدة تعطي قيمة لزبائنها بشكل يمكنها من تحقيق الميزة التنافسية المستدامة
المراجع
A. Books
Ahmaed, Pervaiz K., & Shepherd, Charles D., "Innovation Management :
context, strategies, systems and processes",1st
Ed., Pearson, England, 2010 .
Barney, Jay .B and Hesterly, William S. " Strategic Management and
Competitive Advantage : Concepts" 4
th Edition, International Edition, Pearson,
New Jersey, 2012.
Barney, Jay .B and Hesterly, William S. " Strategic Management and
Competitive Advantage : Concepts and Cases" 3rd Edition, Pearson, New
Jersey, 2010.
Bateman, Thomas S. & Snell, Scott A. ,"Management: Leading Collaborating
in a Competitive World" 8
th Ed, McGraw-Hill Irwin , New York , 2009 .
Daft , Richard L., "Understanding the Theory and Design of Organization "
th Edition, South-Western , Cengage Learning , China , 2007.
David, Fred .R, "Strategic Management Concepts and Cases " 13th Edition,
Prentice Hall Pearson, New Jersey, 2011.
Dess , Gergory G.; Lumpkin, G.T. & Eisner, Alan B., " Strategic Management :
Text and Cases " 4
th Edition, McGraw- Hill, Singapore,2008.
Gottschalk , Petter ,"Strategic Knowledge Management Technology" ,Idea
Group,Inc., 2005 .
Greenberg, Jerald "Behavior In Organizations" 10th Ed., Pearson, USA, 2011.
Haghirian ,Parissa , "Multinationals and Cross - Cultural Management"
,Rutledge International Business In Asia Series,2009.
Heizer, jay & render, barry "Operations Management" 10th Ed., Pearson, new
jersey, 2011.
Hill , Charles W.L & jones,Gareth R "Strategic Management An Integrated
Approach", 8ed, Houghton Mifflin Company, Boston Company New York,
Hill , Charles W.L. and Jones, Gareth R . " Theory of Strategic Management
With Cases " 9th Edition, South-Western Cengage Learning , China, 2010.
Hitt , Michael A. ; Hoskisson, Robert E. & Ireland, R. Duane, " Management of
Strategy : Concept and Cases " 9
th Edition , South-Western, Cengage Learning,
Canada, 2011.
Jashapara, Ashok, "Knowledge Management : An Integrated Approach" 2
nd
Ed., Pearson, England, 2011 .
Jawadekar,Waman,S.,"Knowledge Management:Text and Cases",
McGrawHill,NewDelhi,2011.
Jelassi, Tawfik & Enders, Albrecht " Strategies For E-Business : Creating
Value through Electronic and Mobile Commerce " 2nd Edition, F.T. Prentice
Hall, Italy, 2008.
Johnson, Garry ; Scholes, Kevan & Whittington, Richard " Exploring Corporate
Strategy : Text and Cases " 8th Edition, Prentice Hall Financial Times, England,
19. Johnson, Gerry, Whittington, Richard, & Scholes, Kevan, "Fundamentals of
Strategy", 2ndEdition, Financial Times Pearson, New Jersey, 2012.
King, William ,"Knowledge management andorganizational
Learning",Springer Science, 2009.
Kinicki , Angelo & Kreitner , Robert ,"Organizational Behavior ,Key Concepts
,Skills & Best Practices" ,3 ed , McGraw- Hill Companies , Inc., New York,
.
Kinicki , Angelo & Williams , Brian K., "Management" ,3 ed , McGraw-
Hill,New York, 2008.
Kinicki, angelo & Williams, brian, "Management: practical introduction" 3th
Edition, McGraw – Hill, New York,2008.
Kotler, Philip & Armstrong, Gary, "Principles Of Marketing", 13th Ed,Pearson,
New Jersey, 2010.
Laudon , Kenneth C. & Laudon, Jane P . "Essentials of Business Information
Systems", 7th Edition, Pearson Prentice Hall, New Jersey, 2007.
Leach .J.Chris, Melicher. Ronald w., "Entrepreneurial finally ", 3ed South-
western, 2009.
Mc Shane , Steven L. & Glinow , Mary Ann ,"Organizational behavior",
McGraw-Hill , New York, 2007.
Pearce , John A. & Robinson Richard B., " Strategic Management :
Formulation , Implementation, and Control" 12th Edition, McGraw – Hill,
Singapore , 2011.
Peng, Mike W., "Global Strategic Management" 2
nd Ed., South-Western
Cengage, Canada, 2009 .
Robbins ,Stephen P. & Coulter , Mary, "Management" , 9 ed ,Pearson, New
Jersey,2007.
Sabherwal , Rajiv &Fernandez , Irma ,"Knowledge management Systems and
Process" , M.E.,Sharpe,Inc.,U.S.A,2010.
Schermerhorn , John R., "Management" , John Wiley & sons, Inc.,2010 .
Wallace , Danny P., " knowledge Management" , Libraries Unlimited ,U.S.A
,2007.
Wheelen , Thomas L. & Hanger J. David, "Concepts in Strategic management
and Business Policy : Toward Global Sustainability",13th International Edition,
Pearson, New Jersey, 2012.
Wheelen , Thomas L. & Hanger J. David, "Strategic management and Business
Policy : Achieving Sustainability ",12th Edition, Pearson Prentice Hall, New
Jersey, 2010.
Witcher, Barry & Chau, Vinn "Strategic Management : Principles and
Practice" South-Western Cengage Learning, China, 2010 .
Yamagychi, Takahira , "Practical Aspects of Knowledge Management" ,
Springer-Verlag Berlin Heidelberg,Germany,2008 .
B-Journals
Ahn, Mark J. & York, Anne S., "Resource-based and institution-based
approaches to biotechnology industry development in Malaysia", Springer
Science + Business Media, Asia Pac J Manag, 2011.
Alaei, Abbas & Shafaee, Javad & Ariana, Alin & Maghvan, Tavakkol Salimi,
"The Role of Knowledge Management in Created Organizational
Innovation", Journal of Basic and Applied Scientific Research, 2(2) : .37. . 3. Alipour H., Davabi , et al., " The role of knowledge management in the
achievement of competitive advantage" Bus. Manage., 4(7), 2010.
An, Xiaomi, Deng, Hepu, Wang, Yiwen & Chao, Lemen, "An integrated model
for effective knowledge management in Chinese organizations", Emerald
Group Publishing Limited, Program: electronic library and information systems,
Vol. 47, No. 3, 2013.
Analoui, Bejan David, Doloriert, Clair Hannah & Sambrook, Sally, "Leadership
and knowledge management in UK ICT organisations", Emerald Group
Publishing Limited, Journal of Management Development , Vol. 32, No. 1, 2013.
Andersen, Jim, "Strategic resources and firm performance" Emerald Group
Publishing Limited, Management Decision, Vol. 49, No. 1, 2011.
Ang, Zhiyi & Massingham, Peter, "National Culture and The Standardization
Versus Adaptation of Knowledge Management", journal of knowledge
management, Emerald Publishing Limited, VOL.11, NO.2,2007.
Ansari, Manoucher, Youshanlouei, Hossein Rahmany, & Mood, Mohammad
Mirkazemi, "A Conceptual Model for Success in Implementing Knowledge
Management: A Case Study in Tehran Municipality", Journal of Service
Science and Management, 5 , 2012.
Antoldi F. et al., "Strategic Networks, Trust and the Competitive Advantage
of SMEs", Springer-Verlag Berlin Heidelberg, 2011.
Antoldi, F., et al., "Strategic Networks: Trust and the Competitive Advantage
of SMEs" Springer-Verlag, Berlin Heidelberg, Export Consortia in Developing
Countries, 2011.
Arend, R.J. & Levesque, M., "Is the resource-based view a practical
organizational theory? ", Organization Science, Vol. 21, No. 4, 2010 .
Awad , Elias,& Ghaziri, Hassan, "knowledge Management" , Pearson
Education, India,2007.
Bickelmaier, Claudia Ringel & Ringel, Marc, "Knowledge management in
international organisations" Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 14, NO. 4, 2010.
Bonjour, Eric & Mica¨elli, Jean-Pierre "Design Core Competence Diagnosis: A
Case From the Automotive Industry" IEEE TRANSACTIONS ON
ENGINEERING MANAGEMENT, VOL. 57, NO. 2, MAY 2010 .
Chang, Yuan-Chieh & Chen, Ming-Huei & Lin, Yuan-Po & Gao, Yu-Shiang,
"Measuring Regional Innovation and Entrepreneurship Capabilities : The
Case of Taiwan Science Parks", Springer Science+Business Media, 2012.
Chatti, Mohamed Amine, "Knowledge management: a personal knowledge
network perspective" Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 16, NO. 5, 2012.
Chawla, Deepak & Joshi, Himanshu, "Knowledge management practices in
Indian industries – a comparative study", Emerald Group Publishing Limited,
JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 14, NO. 5, 2010.
Chawla, Deepak and Joshi, Himanshu, "Knowledge management initiatives in
Indian public and private sector organizations", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 14, NO. 6,
Cohen, Sandra & Kaimenakis,”Intellectual capital and corporate performance
in knowledge-intensive SMEs”,.331 .
Dalfard, Vahid Majazi, Jafari, Ahmad & Alizadeh, Tohid, "Application of
Knowledge Management in Customer Relationship Management Processes", Maxwell Scientific Organization, Research Journal of Applied Sciences,
Engineering and Technology 4(12), 2012.
Donate, Mario Javier and Guadamillas, Fa´tima, "Organizational factors to
support knowledge management and innovation", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL.15, NO. 6,
Durst, Susanne & Wilhelm, Stefan, "Knowledge management and succession
planning in SMEs", Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 16, NO. 4, 2012.
Fensterseifer, Jaime Evaldo & Rastoin, Jean-Louis, " Cluster resources and
competitive advantage : A typology of potentially strategic wine cluster
resources" Emerald Group Publishing Limited, International Journal of Wine
Business Research, Vol. 25 , No. 4, 2013.
Foon, Low Swee, & Nair, Praveen Balakrishnan, "Revisiting the Concept of
Sustainable Competitive Advantage : Perceptions of Manager in Malaysian
MNCs" International Journal of Business and Accountancy, Vol.1, No.1, 2010 .
Gavrilova, Tatiana & Andreeva Tatiana, "Knowledge elicitation techniques in a
knowledge management context", Emerald Group Publishing Limited,
JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 16, NO. 4, 2012.
Gharakhani, Davood & Mousakhani, Morteza, "Knowledge management
capabilities and SMEs’ organizational performance", Emerald Group
Publishing Limited, Journal of Chinese Entrepreneurship , Vol. 4, No. 1, 2012.
Ghasabeh, Morteza Shokri & Chileshe, Nicholas, "Knowledge management
Barriers to capturing lessons learned from Australian construction
contractors perspective", Emerald Group Publishing Limited, Construction
Innovation , Vol. 14, No. 1, 2014.
Goldoni, Vanessa & Oliveira, Mı´rian, "Knowledge management metrics in
software development companies in Brazil", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 14, NO. 2,
Guchait, Priyanko, Namasivayam, Karthik & Lei, Pui-Wa, "Knowledge
management in service encounters: impact on customers’ satisfaction
evaluations", Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 15, NO. 3, 2011.
Hinterhuber, Andreas " Can competitive advantage be predicted?: Towards a
predictive definition of competitive advantage in the resource-based view of
the firm" Emerald Group Publishing Limited, Management Decision, Vol. 51,
No. 4, 2013.
Hislop, Donald, "Knowledge management as an ephemeral management
fashion?", Emerald Group Publishing Limited, JOURNAL OF KNOWLEDGE
MANAGEMENT, VOL. 14, NO. 6, 2010 .
Hoglund, Mathias, "Quid pro quo? Examining talent management through
the lens of psychological contracts" Emerald Group Publishing, Personnel
Review,Vol.41,No.2, 2012.
Hsiao, Yung-Chang, Chen, Chung-Jen & Chang, Shao-Chi, "Knowledge
management capacity and organizational performance: the social interaction
view", Emerald Group Publishing Limited, International Journal of Manpower,
Vol. 32, No. 5/6, 2011.33. Jain, Priti & Joseph, Bwalya Kelvin, "Knowledge management portals as
enablers for institutional competitiveness : Surveying universities in
Southern African Development Community (SADC)", Emerald Group
Publishing Limited, VINE: The journal of information and knowledge
management systems ,Vol. 43, No. 4, 2013.
Jimenez, Daniel Jimenez & Valle, Raquel Sanz, "Studying the effect of HRM
practices on the knowledge management process", Emerald Group Publishing
Limited, Personnel Review, Vol. 42 No. 1, 2013.
Karkoulian, Silva, Messarra, Leila Canaan & McCarthy, Richard, "The
intriguing art of knowledge management and its relation to learning
organizations", Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 17, NO. 4, 2013.
Kazemi, Mostafa & Allahyari, Maral Zafar, "Defining a knowledge
management conceptual model by using MADM", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 14, NO. 6,
Klein, Andrew, "Corporate culture: its value as a resource for competitive
advantage", Emerald Group Publishing Limited, JOURNAL OF BUSINESS
STRATEGY, VOL.32, NO.2, 2011.
Lazzarini, Sergio G."YOUNG IBEROAMERICAN SCHOLARS : Leveraging
the competitive advantage of Iberoamerican scholars" Emerald Group
Publishing Limited, Management Research: The Journal of the Iberoamerican
Academy of Management, Vol. 10, No. 1, 2012.
Lewis, Michael & Jones, Alistair Brandon " Competing through operations and
supply : The role of classic and extended resource-based advantage" Emerald
Group Publishing Limited, International Journal of Operations & Production
Management Vol. 30 No. 10, 2010 .
Lin, Ru-Jen, Che, Rong-Huei & Ting, Chiu-Yao, "Turning knowledge
management into innovation in the high-tech industry", Emerald Group
Publishing Limited, Industrial Management & Data Systems, Vol. 112, No. 1,
Liou, Fen-may & Gao, Yuan-Chuan, "Competitive advantage in the online
game industry in Taiwan", Emerald Group Publishing, Journal of Strategy and
Management, Vol.4 No.2, 2011.
Liu, J., Baskaran, A., and Li, S. "Building technological-innovation-based
strategic capabilities at firm level in China: a dynamic resource-based-view
case study", Industry and Innovation, Vol. 16 No. 4-5, 2009 .
Ma, Zhenzhong & Yu, Kuo-Hsun, "Research paradigms of contemporary
knowledge management studies: 1998-2007", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 14, NO. 2,
Mafabi, Samuel, Munene, John & Ntayi, Joseph, "Knowledge management and
organisational resilience : Organisational innovation as a mediator in Uganda
parastatals", Emerald Group Publishing Limited, Journal of Strategy and
Management, Vol. 5, No. 1, 2012.
Mahdi, Omar R., et al., " The role of knowledge and knowledge management
in sustaining competitive advantage within organizations: A review" African
Journal of Business Management Vol. 5(23), 2011 .46. Mills, Annette M. & Smith, Trevor A., "Knowledge management and
organizational performance: a decomposed view", Emerald Group Publishing
Limited, JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 15, NO. 1,
Mishra, Bijaya and Bhaskar, A. Uday, "Knowledge management process in two
learning organisations",Emerald Group Publishing Limited, JOURNAL OF
KNOWLEDGE MANAGEMENT, VOL. 15, NO. 2, 2011.
Monavvarian, Abbas, Asgari, Nasser, Akhavan, Peyman & Ashena, Mostafa,
"Developing social capital for facilitating knowledge management practices",
Emerald Group Publishing Limited , International Journal of Social Economics,
Vol. 40 No. 9, 2013.
Morabito, Vincenzo, Themistocleous, Marinos & Serrano, Alan, "A survey on
integrated IS and competitive advantage", Emerald Group Publishing Limited,
Journal of Enterprise Information Management, Vol. 23 No. 2, 2010.
Nazim, Mohammad & Mukherjee, Bhaskar, "Knowledge management
competencies required among library and information science professionals :
An Indian perspective", Emerald Group Publishing Limited, Library Review ,
Vol. 62, No. 6/7, 2013.
Ortega, Eva M. Pertusa, et al., " Competitive strategy, structure and firm
performance : A comparison of the resource-based view and the contingency
approach" Emerald Group Publishing Limited Management Decision Vol. 48
No. 8, 2010 .
Oscar, King & Glory, Iyaha, "Knowledge Sharing with in an Organization, In
: Schwartz, David" Encyclopedia of Knowledge Management, Bar-Ilan
University, Israel, .330 .
Othman, Rozhan & Sheehan, Norman, "Value creation logics and resource
management:a review" Emerald Group Publishing Limited,Journal of Strategy
& Management,Vol.4,No.1, 2011.
Patil, Sachin K. & Kant, Ravi, "Organizational culture a HR strategy for
successful knowledge management", Emerald Group Publishing Limited,
STRATEGIC HR REVIEW,VOL.6,NO.4,2012.
Piri, Morteza, Jasemi, Milad, Abdi, Majid, "Intellectual capital and knowledge
management in the Iranian space industries", Emerald Group Publishing
Limited, VINE: The journal of information and knowledge management systems
,Vol. 43 No. 3, 2013.
Ragab, Mohamed A.F. & Arisha, Amr, "Knowledge management and
measurement: a critical review", Emerald Group Publishing Limited,
JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 17 NO. 4 2013.
Rai, Rajnish Kumar, "Knowledge management and organizational culture: a
theoretical integrative framework", Emerald Group Publishing Limited,
JOURNAL OF KNOWLEDGE MANAGEMENT, VOL. 15, NO. 5, 2011.
Ramadan, WH.,"The influence of organizational culture on sustaining
competitive advantage of small & medium sized establishments" E- leader
Budapest, 2010 .
Rasmussen, Palle & Nielsen, Peter, "Knowledge management in the firm:
concepts and issues", Emerald Group Publishing, International Journal of
Manpower,Vol.32, No.5/6, 2011.
Rees , Lynda , "Knowledge Management: ACA Service Management Process
Map" , 2010.
التنزيلات
منشور
كيفية الاقتباس
إصدار
القسم
الرخصة
الحقوق الفكرية (c) 2014 كلية الإدارة والإقتصـــاد _ جامعة كربـــلاء
هذا العمل مرخص بموجب Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
يحتفظ المؤلفون بحقوق الطبع والنشر لأوراقهم دون قيود.