ادارة المعرفة واثرها في تحقيق الميزة التنافسية المستدامة - دراسة استطلاعية لآراء عينة من مديري شركة زين للاتصالات

المؤلفون

  • احمد عبد الله امانة الشمري

الكلمات المفتاحية:

ادارة المعرفة، الميزة التنافسية المستدامة

الملخص

سعى هذا البحث إلى تحديد أثر ادارة المعرفة في تحقيق الميزة التنافسية المستدامة بالتطبيق في منظماتنا العراقية ومن أجل تحقيق ذلك تم اعتماد أبعاد / عمليات ادارة المعرفة توليد المعرفة، خزن المعرفة نشر المعرفة، تطبيق المعرفة استنادا إلى (2010:302,Goldoni&Oliveira) ، كما تم اعتماد أبعاد الميزة التنافسية المستدامة (القيمة الندرة، عدم امكانية التقليد، عدم امكانية الإحلال) بالاستناد إلى (2012:54 ,.Johnson,etal)، حيث تم اختيار شركة زين للاتصالات المتنقلة ميداناً للبحث من خلال استمارة استبانه شملت (30) فرداً من مديري الشركة، فضلاً عن المقابلات الشخصية. وقد استخدم معامل الارتباط (Spearman)، واختبار (t) لمعرفة معنوية العلاقة بين المتغيرات، واختبار (F) لتحديد معنوية معادلة الانحدار، كما تم استخدام (R2) لتفسير مقدار تأثير المتغير المستقل في المتغير التابع. ومن أهم الاستنتاجات التي تم التوصل إليها هو إن الإدارة المعرفة دوراً فاعلاً في تحقيق الميزة التنافسية المستدامة، وقد اختتم البحث بعدد من التوصيات منها :-تحليل ا مكانات وموارد الشركة بمقياس (VRIN) بشكل أوسع في ظل بيئة متغيرة تقنياً وتتسم بدرجة عالية من التنافس. اكتساب الموارد والإمكانات البشرية الموهوبة ذات الخبرات العالية بشكل يشجع في الإبداع والابتكار في الشركة. المحافظة في مستوى عال من التقنيات الحديثة التي تمكنها من تقديم خدمات جديدة تعطي قيمة لزبائنها بشكل يمكنها من تحقيق الميزة التنافسية المستدامة

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التنزيلات

منشور

2025-01-15

كيفية الاقتباس

احمد عبد الله امانة الشمري. (2025). ادارة المعرفة واثرها في تحقيق الميزة التنافسية المستدامة - دراسة استطلاعية لآراء عينة من مديري شركة زين للاتصالات. المجلة العراقية للعلوم الادارية, 10(39), 276–311. استرجع في من https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2999