Core capabilities and its impact on the development of new products Experimental study of the views of a sample of managers in a men\'s clothing factory / Najaf

Abstract

The product development a key determinant for the success of the organization, as the development of a portfolio of new products is a key factor to achieve competitive advantages research aims to test a model for the development of new products which have been tested on a sample of (19) manager in the lab clothing menswear / Najaf. Find has adopted the viewpoint-based resources, as the development of new products is a function of core technological capabilities, and marketing, and organizational. The results proved the existence of a positive impact of technological capabilities in the development of new products, while not indicate the results of the research about the existence of the impact of the marketing or regulatory capabilities, as well as having a positive impact for the interactive effect between the technological and marketing capabilities to develop new products. The research was presented a set of recommendations notably attention factory management towards the development of capabilities fundamental technological through increased attention activities of research and development, training and allocation of staff in my area border or as it is called gatekeepers (Gatekeepers) Balvdila from adopting entrance TQM by factory management .