The Influence of Marketing AI Tools on Customer Behavior and Preference Formation
An Empirical Analysis at Zain Telecommunications, Karbala Branch
DOI:
https://doi.org/10.71207/ijas.v21i86.5036Keywords:
Marketing AI Tools, Customer Behavior and Preference, Zain TelecommunicationsAbstract
The research analyzed the Marketing AI Tools and their impact on shaping consumer behavior and preferences. It sought to achieve a set of controls, the most important of which is the extent of the researched company's interest in the concepts of artificial marketing intelligence tools, preference, and specific preferences. The search for an innovation remained from (150) groups of individuals working in the research company, and the search continues for a tool as quick tool to access data, and accelerate the formation of the questionnaire, including (the Bach-Cron test for Volkswagen). elastic deviation, contracting on small difference, linear contraction, contracting, T-test, F-test), which was published by the programs (SPSS.19), and one of the most prominent features of it is that the interest in artificial marketing intelligence tools and this is certainly in the company under study in improving communication preferences is very famous, but the most important demands are to display the company’s services easily and conveniently for all our clients very recently to attract and gain the largest possible number of clients with it.
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Copyright (c) 2025 غيداء محمد علي عزت، نغم دايخ عبد علي ، حوراء ثامر مهدي حسن
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