Digital Management and Its Role in Achieving Academic Excellence Through the Mediating Role of Technological Readiness

An analytical study of a sample of academic leaders at private universities in the holy Karbala Governorate

Authors

  • Muntazer Zuhair Hassan College of Medicine, Family and Community Medicine Branch ،University of Karbala, Iraq, Karbala City
  • Hussein Ali Abdullah College of Administration and Economics, Accounting Department, University of Karbala, Iraq-Karbala City
  • Sinan Aliwi Abbas Directorate of Education, Babylon, Iraq- Babylon.

DOI:

https://doi.org/10.71207/ijas.v21i86.5013

Keywords:

Digital management, technological readiness, academic excellence

Abstract

The research aimed to identify the role of digital management in achieving academic excellence through the mediating role of technological readiness. This was applied to a sample of academic leaders in private universities in the holy Karbala Governorate. The research period extended from March 3-4, 2025, to August 22, 2025 A questionnaire was used as a data collection tool, which included (66) valid questionnaires for analysis. The Statistical Package for the Social Sciences (SPSS V.25) was used to test the hypotheses and statistically describe the sample. The researcher reached a set of conclusions, the most important of which was that digital management contributes to implementing academic processes with greater efficiency, enhancing levels of decision-making and strategic vision, and achieving opportunities for academic excellence in a more competitive manner in private universities. The research also recommended that private universities adopt strategies that enhance digital management, through Administrative and academic automation.

Downloads

Download data is not yet available.

Author Biographies

Muntazer Zuhair Hassan , College of Medicine, Family and Community Medicine Branch ،University of Karbala, Iraq, Karbala City

He holds a PhD in Business Administration.

Hussein Ali Abdullah , College of Administration and Economics, Accounting Department, University of Karbala, Iraq-Karbala City

holds a PhD in Business Administration.

Sinan Aliwi Abbas, Directorate of Education, Babylon, Iraq- Babylon.

He holds a PhD in Business Administration.

References

1- Abdul Hamid, R. (2022). The role of employees’ technology readiness, job meaningfulness and proactive personality in adaptive performance. Sustainability, 14(23), 15696.‏

2- AlMarwani, M. (2023). Academic excellence framework: Towards sustainable growth. Journal of University Teaching and Learning Practice, 20(6), 1-13.‏

3- Bygstad, B., & Iden, J. (2024). Digital management in the public sector-a framework. Electronic Government, an International Journal, 20(4), 442-458.‏

4- Bygstad, B., Lanestedt, G., & Iden, J. (2019). Some elements to a theory of digital management. In NOKOBIT-Norsk konferanse for organisasjoners bruk av informasjonsteknologi (Vol. 27, No. 1). Norsk konferanse for organisasjoners bruk av informasjonsteknologi,.‏

5- Clausing, D., & Holmes, M. (2010). Technology Readiness. Research-Technology Management, 53(4), 52–59.

6- Hong, A. J., & Kim, H. J. (2018). College students’ digital readiness for academic engagement (DRAE) scale: Scale development and validation. The Asia-Pacific Education Researcher, 27, 303-312.‏

7- Ismail, K. A., & Wahid, N. A. (2020). A review on technology readiness concept to explain consumer’s online purchase intention. International Journal of Industrial Management, 6, 49-57.‏

8- Kekäle, J. (2015). A human resources model supporting academic excellence. Tertiary Education and Management, 21(2), 160–171.

9- Maqbool, S., Zafeer, H. M. I., Zeng, P., Mohammad, T., Khassawneh, O., & Wu, L. (2023). The role of diverse leadership styles in teaching to sustain academic excellence at secondary level. Frontiers in Psychology, 13, 1096151.‏

10- Mudholkar, G., & Al-Khasi, M. (2020). The role of electronic management in improving administrative performance. IOSR J. Bus. Manag.‏

11- Panday, R. (2018). The effect of technology readiness on technology acceptance in using services delivery of academic information system.‏

12- Vasiliev, A. (2021). Competitiveness and Academic Excellence with Emerging Technologies: Methods for Assessing the Quality of University Education. International Journal of Instruction, 14(4), 1013-1032.‏

13- Prof. Dr. Enaam Ali Tawfiq Al-Shahrbali, & M.M. Alaa Amir Youssef. (2023). Technological readiness and its role in empowering employees at the Oil Exploration Company (a public company). Journal of Arts, Al-Mustansiriya, 47(103), 275-286.

14- Prof. Dr. Enaam Ali Tawfiq Al-Shahrbali, & M.M. Alaa Amir Youssef. (2023). Technological readiness and its role in empowering employees at the Oil Exploration Company (a public company). Journal of Arts, Al-Mustansiriya, 47(103), 275-286.

15- Ahmed, Mahmoud Youssef, Ramadan, Ramadan Abdel-Rahman, Hanafi, & Tamer Mahmoud. (2018). The impact of using digital management systems on consumption tracking in Al-Ahram newspaper printing presses. Journal of Architecture, Arts, and Humanities, 3 (Issue 12(2)), 443-459. 4- Boutarfa, Soria, Zarq, Islam, Salhi, & Samir. (2024). Digital Human Resources Management and its Role in Supporting Organizational Excellence (Doctoral Dissertation, University of Martyr Sheikh Larbi Tebessi, Tebessa).

16- Ziada, & Rania. (2021). The Role of Digital Management in Developing Creative Leadership Skills: A Case Study of King Khalid University. Journal of University Performance Development, 14(2), 89-116.

17- Abdullah Abdel Aal Al-Batran, & Shaimaa. (2021). Digital Management as a Mechanism for Developing Administrative Human Capital in Egyptian Universities (A Field Study on Administrative Employees at Fayoum University). Scientific Journal of Business and Environmental Studies, 12(4), 592-656.

18- Fars Abdul Qader. (2022). (The Learner Organization Course in Achieving Personal Excellence) Al-Salam College, Private University in Baghdad as a Model. Journal of Baghdad College of Economic Sciences University, (68).

19- Firas Abdul Qader. (2022). The Role of the Learning Organization in Achieving Institutional Excellence (Al-Salam College, Private University in Baghdad as a Model). Journal of Baghdad College of Economic Sciences University, (68).

20- Mervat Atef Al-Najjar. (2022). Academic Excellence, Professional Self-Assertion, and Their Relationship to Self-Efficacy among Faculty Members at Al-Aqsa University. Journal of Al-Quds Open University for Educational and Psychological Research and Studies, 13(39).

المخطط الفرضي للدراسة

Published

2025-12-11

How to Cite

Zuhair Hassan , M., Ali Abdullah , H., & Aliwi Abbas, S. (2025). Digital Management and Its Role in Achieving Academic Excellence Through the Mediating Role of Technological Readiness: An analytical study of a sample of academic leaders at private universities in the holy Karbala Governorate. Iraqi Journal for Administrative Sciences, 21(86), 238–254. https://doi.org/10.71207/ijas.v21i86.5013