The effect of the dimensions of the banking service scale in determining the level of quality of banking service - a study in a sample of banks operating in Basra Governorate
Keywords:
banking service quality, Banking service measureAbstract
This study aims at improving the banking service quality through selecting the
measures more accuracy and suitability , the study applied on a sample of banks
working in Basra governorate with a sample of (4) banks ,(2) of them belong to
general sector & the other (2) belong to privet sector. For the purpose of
collecting data a sample of customers with (166) unit was chosen .
The study reaches a group of results , the most important is the necessity of
understanding the customer perceptions & evaluation for bank service , adding
to that measuring service quality that presented to customer for the purpose of
providing service with quality that satisfy the customer & attract to bank.
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