The impact of psychological engineering techniques in Enhancment Strategic Ambidxterity
Analytical Research of views of a Sample of collge members Private universities and Colleges working in Governorate of the Babylone
Keywords:
Psychological Engineering Techniques, Strategic AmbidexterityAbstract
The present research seeks to determine the nature of the relationships of influence and the link between psychological engineering techniques and strategic ambidexterity at the level of universities and private colleges in the province of Babylon to achieve this, the measurement of psychological engineering techniques was based on eight sub-dimensions (Flexibility, Anchoring, Elicitation, Modeling, Individual Differences, Leadership, Establishing Rapport, and Emotional &Cognitive Boosters) While strategic ambidexterity was measured by two dimensions (Exploratory strategy, Exploitative strategy), the Descriptive and Analytical Methodology was used to Present the research topics, The sample was (200) faculty members. A variety of statistical methods and tools have been used test, Assertive factor analysis, descriptive statistics,(pearson) correlation analysis, structural equation modeling,& path analysis & these methods have been used on statistical programs (Amos,V,23, SPSS V.25), The research has reached a number of conclusions, the most important of which: improving the level of psychological engineering techniques among faculty members in the researched universities and colleges in turn enhances the level of strategic ambidexterity in general, ,the research concluded with a number of appropriate recommendations.
References
أ- المجلات والدوريات
العباجي , ندى فتاح زيدان وقاسم ,ميساء يحيى (2008),"اثر برنامج ( البرمجة اللغوية العصبية ) في تكامل الانماط الادراكية لدى طالبات المرحلة الاعتيادية" , مجلة التربية والعلم , المجلد (15) , العدد (1 ) .
ب- الرسائل والاطاريح
أبو سليم , عباس مسلم (2014)," أثر إستراتيجيات الاستشعار البيئي في تحقيق البراعة الاستراتيجية" , رسالة ماجستير في ادارة الاعمال مقدمة الى مجلس كلية الاعمال – جامعة الشرق الاوسط – الأردن .
A. Books
Casale, P.(2012)," NLP Secrets: Upgrade Your Mind with Neuro-Linguistic Programming", Published by Creative Media NZ Ltd, NewYork.
Cohen,J.,&Cohen,P.(1983)"Applied Multiple Regression/ Correlation Analysis for the Behavioral Sciences", (2nd Ed.) NewYork:Lawrence Erlbaum Associates.
O’Connor, J.(2001)," Nlp Work Book", ,First published of the 665 Third Street, Suite 400,San Francisco, CA.
Schumacker,R. & Lomax,R. (2010)," Structural Equation Modeling " Third Edition, New York .
Sekaran,U.(2003), "Research Methods for Business A Skill-Building Approach",(4th - ed) , John Wiley & Sons Inc.
Smart, J.(2006)," Ten of the Coolest, Most Powerful & Useful NLP Techniques I’ve Ever Learned” ", All Rights Reserved, www. Saladltd.co.uk.
Yukl, G.(2013),"Leadership in Organizations", 8th, publishing as Prentice Hall, United States of America, New York.
B. Journal & Periodicals .
Abdivarmazan, M. & Sylabkhori ,Z.(2016),"Effectiveness of training of Neuro-linguistic programming (NLP) strategies on reducing social anxiety"World Scient i f ic News ,Vol. 60 ,Pp. 67-77.
Afif, Z., Ulfatin, N., Kusmintardjo & Imron, A.(2016),"Pedagogical Competence Improvement of Teachers Through a Neuro Linguistic Programming (NLP) in Indonesia", International Conference On Education, Education In The 21th Century :Responding To Current Issues, Universitas Negeri Malang, Indonesia, Pp.991-1007.
Alabadi, F., Abd Alsachit, H.& Almajtwme,M. (2018)," Impact of Strategic Ambidexterity on Organizational Success: Strategic Scenario as Moderating Variable ", International Journal of Academic Research in Business and Social Sciences, Vol. 8, No. 5, Pp. 7 - 18 .
Amirhosseini, M. & Kazemian, H.(2019)," Automating the process of identifying the preferred representational system in Neuro Linguistic Programming using Natural Language Processing", Marta Olivetti Belardinelli and Springer-Verlag GmbH Germany, Vol.20,No.2,Pp.175-193.
Antić, Z.(2006)," Neurolinguistic Programming – The Link Between Medicine (Neurology) And Language Teaching", Facta Universitatis , Series: Medicine and Biology ,Vol.13, No. 2, Pp. 123 – 126.
Baber,C.,Stanton,N.& Noyes,J.(1997)," Human Error, Engineering Psychology and System Safety", IFAC Fault Detection, Supervision and Safety forTechnical Processes, Kingston Upon Hull, UK.
Bashir, A.& Ghani, M. (2012)," Effective Communication and Neurolinguistic Programming" Pak. J. Commer. Soc. Sci , Vol. 6 , Pp.216-222 .
Borg, S. & Freytag, P. (2010)," The Application of Neuro-Linguistic Programming in a Sales Process Context ", Polish Journal Of Management Studies ,Vol.5,No.4,Pp. 1-9.
Budiman, A., Frankovský,M., Birknerová, Z., Benková, E.& Rajiani, I.(2018),
"Identification Of Attributes Of Neuro-Linguistic Programming (Nlp) Structure With The Focus On Communication And Techniques Of Its Implementation In Managerial Work", Polish Journal Of Management Studies , Vol.17,No.1, Pp.41-51.
Carey, J., Churches, R., Hutchinson,G.,Jones, J. & Tosey ,P.(2010), "Neuro- Linguistic Programming And Learning :Teacher Case Studies On The Impact Of Nlp In Education" International Journal of Business and Commerce, Vol. 4, No.2.
Chang,Y.,Yang, P. &Chen,M.(2009),"The determinants of academic research commercial performance: Towards an organizational ambidexterity perspective", National Science Council (NSC), Taiwan, Vol.38, Pp.936–946.
Colson,A. & Cooke,R. (2018)," Expert Elicitation: Using the Classical Model to Validate Experts’ Judgments" Oxford University,Review of Environmental Economics and Policy, Vol.12,Issue.1 Pp. 1-21.
Du,J.& Chen,Z.(2018)," Applying Organizational Ambidexterity in strategic management under a “VUCA” environment: Evidence from high tech companies in China", International Journal of Innovation Studies,Vol.2,Pp. 42-52.
Graziotin, D., Wang, X.& Abrahamsson,P. (2014)," Happy software developers solve problems better: psychologicalmeasurements in empirical software engineering"Peer J,Vol.6,No.4,Pp.1-23.
Han,M.&Celly,N.(2008), "Strategic Ambidexterity and Performance in International New Ventures" Canadian Journal of Administrative Sciences, Pp.335–349 .
Hejase,H.(2015)," Neuro-Linguistic Programming (NLP): Awareness And Practice In UAE", European Journal of Business and Social Sciences, Vol. 3, No. 10,Pp.135-157.
Hortovanyi,L.(2018)," Strategic Ambidexterity: The paradox of exploitation and exploration", Procedia - Social and Behavioral Sciences, Vol.116 ,Pp. 1 -3.
Hosseinzadeh,E.& Baradaran,A.(2015),"Investigating the Relationship between Iranian EF Teachers’ Autonomy and Their Neuro-Linguistic Programming", Canadian Center of Science and Education, ,Vol. 8, No.7,Pp.68-75.
Joey, L.&Yazdanifard, R. (2015) ," Can Neuro-Linguistic Programming (NLP) be used as contemporary and effective skill for an exceptional manager in an organization?"International Journal of Management, Accounting and Economics , Vol. 2, No. 5.
Judge,W.& Blocker, C.(2008)," Commentary Organizational capacity for change and strategic ambidexterity", European Journal of Marketing, Vol. 42, Issue. 9, Pp. 915 - 926 .
Kollmann,T.&Stöckmann,C.(2010),"Antecedents of strategic ambidexterity: effects ofentrepreneurial orientation on exploratory and exploitative innovations in adolescent organisations",International Journal of Technology Management, Vol. 52, No 1,Pp.153-174.
Kollmann, T., Kuckertz,A.& Stöckmann,C.(2009),"Continuous Innovation In Entrepreneurial Growth Companies: Exploring The Ambidextrous Strategy", Journal of Enterprising Culture, Vol. 17, No. 3 ,Pp. 297–322 .
Kouropalatis,Y.,Hughes,P.&Morgan,R.(2012),"Pursuing“flexiblecommitment”as strategic ambidexterity An empirical justification in high technologyFirms", European Journal of Marketing, Vol. 46 ,Issue. 10, Pp. 1389 - 1417.
Lashkarian , A. & Sayadian, S.(2015)," The effect of Neuro Linguistic Programming (NLP) techniques on young Iranian EFL Learners’ motivation, learning improvement, and on teacher's Success", Procedia - Social and Behavioral Sciences, An International Conference on Teaching and Learning English as an Additional Language, , Vol.199 , Pp. 510 - 516.
Lavikka,R., Smeds,R.& Jaatinen,M.(2015)," A process for building inter-organizational contextual ambidexterity", Business Process Management Journal, Vol. 21, Iss .5, Pp. 1140 - 1161.
Li, B.& Chang, C.(2011)," Efficient Flexibility Assessment Procedure for Water Network Designs", Industrial & Engineering Chemistry Research,Vol.50,Pp.3763-3774.
Li,C., Lin,C.& Chu,C.(2008)," The nature of market orientation and the ambidexterity of innovations", Management Decision, Vol. 46, Issue. 7, p. 1002 - 1026.
Li,Y.& Cui,L.(2017)," The Influence of Top Management Team on Chinese Firms’ FDI Ambidexterity", Chinese Management Studies, Pp. 1 - 30 .
Michl, T., Gold,B.&Picot,A.(2013),"Managing strategic ambidexterity: the spin-along approach",Int. J. Technology Management, Vol. 61, No.1,Pp.47-63.
Milton, N., Clarke, D.& Shadbolt, N. (2006)." Knowledge engineering and psychology: Towards a closer relationship"Internatinal Journal Of Human – Computer Studies,Vol.64,No. 12, Pp.1214-1229 .
Moore, T. (2008),"Individual Differences and Workplace Spirituality: The Homogenization of the Corporate Culture", Journal of Management and Marketing ,Pp.79-93.
Morgan, M. (2014)," Use (and abuse) of expert elicitation in support of decision making for public policy" Department of Engineering and Public Policy, Carnegie Mellon University, Pittsburgh,Vol.111, No.20 ,Pp.7177-7184.
Nahi, K.& Al-Thamery,A.(2018),"The Role of Neuro-Linguistic Programming inImproving EFL Reading Comprehension Students with Special Reference to the University of Basra", Iraq Academic Journals ,Vol.1, Issue. 34,Pp.3-18 .
Nakapan, W. & Radsiri, S. (2012) " Visual training in virtual world: A comparative study between traditional learning versus learning in a virtual world ": Proceedings of the 17th International Conference on Computer-Aided Architectural Design Research in Asia, Pp.569-578.
Pishghadam, R., Shapoori, M. & Shayesteh, S.(2011)," NLP and its Relationship with Teacher Success, Gender, Teaching Experience, and Degree: A Comparative Study", World Journal of English Language, Vol. 1, No. 2, Pp.2-8.
Qaiyum, S. (2016),"Examining strategic ambidexterity as an antecedent of functional and cross-functional ambidexterity , Journal the British Academy of Management , Newcastle University,Pp.1-41.
Selvaraju,S.,Gopal.R.&Misra,P.(2009)," Neuro- Linguistic Programming (NLP) Techniques In Maritime Employment, Competency Assessment & Accident Evaluation", European Journal of Experimental Biology,Pp.1-12.
Salma, A.(2016)," Augmenting Academic Speaking at the Tertiary Level through Neuro-linguistic Programming (NLP)", The Global Journal of English Studies, Vol. II, Issue. I, Pp.235-256.
Scott,N.(2014),"Ambidextrous Strategies and Innovation Priorities: Adequately Priming the Pump for Continual Innovation",Technology Innovation Management Review ,Pp.44-51.
Shamir, B.& Eilam, G.(2005)," What’s your story?Q A life-stories approach to authentic leadership development", The Leadership Quarterly , Vol.16 ,Pp. 395–417.
Turner,J.,Klerkx,L.,White,T.,Nelson,T.,Hincks,J.,Mackay,A.&Botha,N.(2017)," Unpacking systemic innovation capacity as strategic ambidexterity: How projects dynamically configure capabilities for agricultural innovation",Land Use Policy, Vol.68,Pp. 503–523.
Voss, G.& Voss,Z.(2013)," Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains", OrganizationScience, Vol.24,No.5, Pp. 1459-1477.
Williams, B., Myerson, J. & Hale, S.(2008)," Individual Differences, Intelligence, And Behavior Analysis", Journal Of The Experimental Analysis Of Behavior, No. 2 , Pp.219–231.
Yameen,A.& Iftikhar,L.(2014),"Neuro-linguistic Programming as an Instructional Strategy to Enhance Communicative Competence of Language Teachers", Journal of Applied Environmental and Biological Sciences, Vol.4,Pp.331-336 .
Yemm, G. (2006)," Can NLP help or harm your business?", your business?", British Journal of General Practice,Pp.43-45.
C. Thesis & Dissertations
Baez,W.(2014)," Neuro-linguistic Psychology Modeling Jesus as a Preacher and Pastoral Counselor ", Doctor of Philosophy in Psychology, University of Central Nicaragua .
Mashahadi,F. (2015)," Strategic Ambidexterity As The Core Strategy To Enhance Internationalization Performance Of Herbal-Based Smes In Malaysia", Doctor Of Philosophy, University Sains Malaysia.
Musigire, S.(2016)," Market Orientation, Strategic Ambidexterity And Sales Performance Of Uganda’s Financial Services", The Degree Of Doctor Of Philosophy , Makerere University.
Musigire,S., Ntayi,J& Ahiauzu,A.(2017),"Does strategic ambidexterity moderate organizational support - sales performance relationship for financial services in Uganda?",African Journal of Business management,Vol.11,No.3,Pp.74.83.
Olsson, E.& Rexmyr, J.(2017)," Customer's perception of Neuro-Linguistic Programming (NLP) techniques in sales communication", Thesis in Science International School of Business, Engineering and Science International marketing programme,Halmstad University.
Rattray , J. & Jones, M. (2007) " Essential elements of questionnaire design and development " Journal of Clinical Nursing ,Vol.16, Pp. 234-243.
Targutay ,M.(2010)," the role of Neuro- Linguistic Programming in english teaching practitioners perceptions about nlp strategies and te hiques used in classes meltem targutay", Master of arts in the departments of teaching English as afoeign language , Bilkent university ,Ankara.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Economics and Administration College - Karbala University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors retain the copyright of their papers without restrictions.
