تأثير تخطيط السيناريو في الاستجابة الاستراتيجية
الكلمات المفتاحية:
الاستجابة الاستراتيجية، تخطيط السيناريوالملخص
هدفت الدراسة الحالية الى التعرف على تأثير تخطيط السيناريو في الاستجابة الاستراتيجية في شركة Shell النفطية العاملة في جنوب العراق . وقد انطلقت الدراسة بمشكلة رئيسة تضمنت عدة تساؤلات كان اهمها (هل تمتلك عينة الدراسة تصوراً واضحا او ادراكاً وافياً عن تخطيط السيناريو وما هو تأثيره في تحقيق الاستجابة الاستراتيجية) . واشتملت مجتمع البحث القيادات في شركة Shell النفطية العاملة في جنوب العراق وبلغت عينة الدراسة (186) شخصاً . وتم استخدام الاستبانة كأداة رئيسية لجمع البيانات والمعلومات اللازمة لإنجاز الدراسة . ولغرض تحليل البيانات ومعالجتها احصائياً اعتمدت الدراسة على مجموعة من الاساليب الاحصائية المتوفرة في برنامج SPSS V.23 ; Amos V.23) ) . وتوصلت الدراسة الى مجموعة من الاستنتاجات كان اهمها وجود تأثير لتخطيط السيناريو في الاستجابة الاستراتيجية مما ينعكس تحسين مستوى في الشركة المبحوثة , كما توصلت الدراسة الى مجموعة من التوصيات اهمها زيادة الاهتمام بتخطيط السيناريو لما لذلك من دور كبير في تعزيز الاستجابة الاستراتيجية .
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التنزيلات
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الحقوق الفكرية (c) 2024 مناف عبد الكاظم القطان، اكرم محسن الياسري، حسين حريجة غالي الحسناوي
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