دور الرشاقة التنظيمية في تعزيز سلوك مواطنة الزبون

Citizenship Behaviors: comparative field research between international devolvement Bank and Trade Bank Of Iraq

المؤلفون

  • رنا ناصر صبر
  • سارة علي سعيد العامري
  • علي عبد الامير عبد الحسين

الكلمات المفتاحية:

الرشاقة التنظيمية، سلوك مواطنة الزبون

الملخص

    یهدف البحث الى تشخیص مستوى انعكاس الرشاقة التنظيمية في تعزيز سلوك مواطنة الزبون وذلك عن طريق تقديم اطار فكري بخصوص متغيرات البحث معززاً بالجانب التطبيقي المقارن لمصرفي التنمية الدولي والعراقي للتجارة ((TBI في بغداد حصراً،اذ تجسدت عينة البحث بـــــ (156) زبوناً ضمت (71 زبوناً لمصرف التنمية الدولي، و85 زبوناً لمصرف العراقي للتجارة )،واستعملت الاستبانة مصدراً رئیساً في جمع البیانات،وبعد التحقق من المقياس تم استخدام عدد من الأساليب والأدوات الإحصائية لإثبات صحة فرضيات البحث مثل (المتوسط الحسابي والانحراف المعياري، معامل الاختلاف،معامل ارتباط سبيرمان،اختبار الانحدار الخطي البسيط ، واختبار (Mann Whitney), وتوصل البحث الى استنتاجات محددة من اهمها وجود علاقة ارتباط وتأثير ايجابي للرشاقة التنظيمية في سلوك مواطنة الزبون لكل من مصرف التنمية الدولي والمصرف العراقي للتجارة ،فضلا عن وجود فروق معنوية بين المصرفين في مستوى الرشاقة التنظيمية بأبعادها وسلوك مواطنة الزبون بأبعادها وهذا نتيجة تباين المصرفين في مستوى توفير المقدرات والاستجابة والمرونة والسرعة في تقديم الخدمات المصرفية للزبائن والاختلاف في مستوى التوصيات والمساعدة وتقديم التغذية العكسية المقدمة لدى الزبائن الى المصرفين, كما وتم صياغة مجموعة من التوصيات التي يؤمل أن يستفاد منها المعنيين في البحث الحالي .

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التنزيلات

منشور

2024-09-19

كيفية الاقتباس

رنا ناصر صبر, سارة علي سعيد العامري, & علي عبد الامير عبد الحسين. (2024). دور الرشاقة التنظيمية في تعزيز سلوك مواطنة الزبون : Citizenship Behaviors: comparative field research between international devolvement Bank and Trade Bank Of Iraq. المجلة العراقية للعلوم الادارية, 15(59), 179–206. استرجع في من http://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2378