دور خفة الحركة التنظيمية وذكاء الاعمال في تعزيز أستراتيجيات تطوير المنتج

دراسة استطلاعية تحليلية لعينة من موظفي شركة نور الكفيل للمنتجات الحيوانية والغذائية

المؤلفون

  • امير غانم وادي
  • صفاء عبد علي عبد الامير
  • علي محمد عبد الكاظم

الكلمات المفتاحية:

خفة الحركة التنظيمية، ذكاء الاعمال، أستراتيجيات تطوير المنتج

الملخص

      سعى هذا البحث إلى تحديد العلاقة بين خفة الحركة التنظيمية وذكاء الاعمال ودورها في تعزيز أستراتيجيات تطوير المنتج بالتطبيق في منظماتنا العراقية ومن أجل تحقيق ذلك تم اعتماد أبعاد متغير خفة الحركة التنظيمية (خفة الحركة التشغيلية, خفة حركة الزبائن, خفة الحركة التشاركية) استناداً إلى  (Krotov etal.,2015:4)وتم اعتماد ابعاد ذكاء الاعمال (البنية التحتية التكنولوجية, عملية المعرفة, رأس المال البشري, الثقافة) استناداً إلى Waranpong etal ., 2016 : 17 ) ) أما متغير أستراتيجيات تطوير المنتج فقد تم قياسه عن طريق الاستراتيجيات الآتية (استراتيجية سحب السوق, استراتيجية الدفع التكنولوجي, استراتيجية التبادل الوظيفي) استنادا الى (shroeder&goldstein,2018:37) واختبر هذا البحث في شركة نور الكفيل للمنتجات الحيوانية والغذائية ميداناَ للبحث ، وطبق  البحث على عينة من موظفي الشركة والمكونة من (65) موظف موزعين حسب اقسام الشركة ، واستخدم البحث الاستبيان كأداة رئيسة  لجمع المعلومات المطلوبة فضلا عن المقابلات الشخصية ، ولغرض تحقيق هدف البحث تم اعتماد الفرضيات الرئيسة  والفرعية التي تعكس العلاقة بين خفة الحركة التنظيمية وذكاء الاعمال على تعزيز أستراتيجيات تطوير المنتج وتم اختبار الفرضيات بين المتغيرات باستخدام معامل الارتباط (Pearson), واختبار (t) لمعرفة معنوية العلاقة بين المتغيرات ، واختبار(F) لتحديد معنوية معادلة الانحدار، كما تم استخدام (R2) لتفسير مقدار تأثير المتغير المستقل الاول والثاني في المتغير التابع . ومن أهم الاستنتاجات التي تم التوصل إليها هو ان لخفة الحركة التنظيمية وذكاء الاعمال دوراً فاعلاً في تعزيز أستراتيجيات تطوير المنتجات والتي تلبي رغبات الزبائن ويعززان الدور الاجتماعي للشركة في دعم الجهود التسويقية باستمرار , اما اهم التوصيات التي يوصيها البحث هي ضرورة قيام الشركة بأبرام العقود التوظيف المؤقت او الدائمي لخريجي الكليات ذوي الاختصاصات الادارية من حملة الشهادات العليا، فضلاً عن تطوير موظفيها عن طريق تشجيعهم على نيل الشهادة العليا, كذلك السعي وراء اكتساب الخبرات عن طريق التدريب والتأهيل,  فضلاً عن الاستفادة من الخبرات داخل الشركة.

المراجع

Alhadid, Anas Y,( 2016)," The Effect of Organization Agility on Organization Performance", International Review of Management and Business Research, Vol 5,No 1

Anne-Cathrine Thore Olsson, Ulf Johannesson, Roger Schweizer, (2018) "Decision-making and cost deviation in new product development projects", International Journal of Managing Projects in Business, Vol. 11 Issue: 4, pp.1066-1085

Asgari , Heshmatollah & Noorollah Baziar and Roohollah Maleki " A Study on relationship among organizational culture and organizaional agility in Agri – bank Khuzestan province " International journal of Management and Humanity Sciences . Vol ., 3(2) : 2014

Azizah Ahmad . "Business Intelligence for Sustainable Competitive Advantage" In Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics. Published online: 07 Oct 2015; 3-220

Waranpong , Boonsiritomachai & G.Michael McGrath & Stephen Burgess " Operations , Information & Technology Research Article ( Exploring business intelligence and its depth of maturity in Thai SMEs) " Cogent Business & Management : 3:1220663 : 2016

Carvalho , Joana & Rui Dinis Sousa " Enterprise Architecture as Enabler of Organizational Agility – A Municipalty Case Study " Twentieth Americas Conference on Information Systems , Savannah : 2014

Chonlatis Darawong, (2018) "Dynamic capabilities of new product development teams in performing radical innovation projects", International Journal of Innovation Science, Vol. 10 Issue: 3, pp.333-349

David Elvers, Chie Hoon Song, (2016) "Conceptualizing a framework for customer integration during new product development of chemical companies", Journal of Business & Industrial Marketing, Vol. 31 Issue: 4, pp.488-497

David T. Rosell, Nicolette Lakemond, Lisa Melander, (2017) "Integrating supplier knowledge in new product development projects: decoupled and coupled approaches", Journal of Knowledge Management, Vol. 21 Issue: 5, pp.1035-1052

Foster , Kyle & Gregory Smith & Thiline Ariyachandra and Mark N.Frolick " Business Intelligence Competence Center : Improving Data and Decisions " Information Systems Management : Williams College of Business , Xavier university , Cincinnati , OHIO , USA : 2015

Grabler , Iris & Alexander pohler & Julian Hentze " Decoupling of product and production development in flexible production environments " Heinz Nixdorf Paderborn University , Fuerstenallee 11 , 33102 Paderborn , Germany : 2017

Jie Yan, Le Wang, Jie Xiong, (2017) "Alcatel-Lucent falls, Huawei ascends: new product development makes the difference", Journal of Business Strategy, Vol. 38 Issue: 1, pp.22-30

Krotov , Vlad & Iris junglas & Douglas Steel " The Mobile Agility Framework : An Exploratory study of Mobile Technology Enhancing Organizational Agility " Journal of Theoretical and Applied Electronic Research : Vol 10 : Universidad de Talca – Chile : 2015

Lal , prerna & sangeeta shah Bharadwaj " Leveraging Cloud – Based Information Technologies for Organizational Agility : A Conceptual Model " NMIMS Management Review : Volume XXIV : 2014

Majed Najrani , (2016),"The endless opportunity of organizational agility", Strategic Direction, Vol. 32 Iss 3 pp. 37 – 38

Marcello Mariani, Rodolfo Baggio, Matthias Fuchs, Wolfram Höepken, (2018) "Business intelligence and big data in hospitality and tourism: a systematic literature review", International Journal of Contemporary Hospitality Management, Vol. 30 Issue: 12, pp.3514-3554

Marshall, Ray.,(2005), "Labor Standards,Human capital, and Economic Development", working paper.No.271

Mavengere, Nicholas Blessing,( 2014)," Role of Information Systems For Strategic Agility in Supply Chain Setting: Telecommunication Industry Study", Academic Publishing International Ltd,Vol 17

Maymand , Mahmoudi & Mohammad .. Mollaei , Elaheh : (2014)" The Effect of business process re-engineering factors on organizational agilit1y using path analysis : case study of ports & maritime organization in iran " Asian Economic and Financial review : 4(12)

Mehdi Dadkhah, Mohammad Lagzian, (2018) "A research on the use of business intelligence for academic research", Library Hi Tech News, Vol. 35 Issue: 3, pp.10-12y

Minseo Kim, Ji-eung Kim, Yeong-wha Sawng, Kwang-sun Lim, (2018) "Impacts of innovation type SME’s R&D capability on patent and new product development", Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 12 Issue: 1, pp.45-61

Mirinezhad , elahe & shirvan keivani and nakhaee rad (2014)" The relatioship among information and communication technology and organizational agility in sistan and baluchest university of madical sciences " Indian j.Sci.Res. 7 (1)

Nabatchian , Gholamreza & seyyed jafar Moosavi , Ali Mohammad Safania "Reviewing the relationship Organizational agility & Jop Satisfaction Staff in the Ministry of Youth Affairs and Sports Iran " Volume-2 Issue-2 : 2014

Nelson A. Andrade-Valbuena, Jose M. Merigo, (2018) "Outlining new product development research through bibliometrics: Analyzing journals, articles and researchers", Journal of Strategy and Management, Vol. 11 Issue: 3, pp.328-350

Nina Detzen, Frank H.M. Verbeeten, Nils Gamm, Klaus Möller, (2018) "Formal controls and team adaptability in new product development projects", Management Decision, Vol. 56 Issue: 7, pp.1541-1558

Nuno Caseiro, Arnaldo Coelho, (2018) "Business intelligence and competitiveness: the mediating role of entrepreneurial orientation", Competitiveness Review: An International Business Journal, Vol. 28 Issue: 2, pp.213-226

Olszak , Celina .M (2017)" Toward Better Understanding and Use of Business Intelligence in Organizations " Information Systems Management : 33:2, 105-123

Olszak, Celina, M.,: (2014), towards an Understanding Business Intelligence. A dynamic Capability-Based Framework for Business Intelligence, Proceeding of the 2014 Federated Conference on Computer Science & Information Systems, ACSIS, Vol. 2.

Ortega Ana M. , M. Teresa García, M. Valle Santos, (2017) "Effectuation-causation: what happens in new product development?", Management Decision, Vol. 55 Issue: 8, pp.1717-1735

Park, Young, Ki,(2011),"The Dynamics of Opportunity and Threat Management in Turbulent Environments The Role of Information Technologies", A Dissertation Presented to the Usc Graduate School University of Southern California

Rauch , Erwin & Patrick Dallasega & Dominik T. Matt " Critical Factors for Introducing Lean Product Development to Small and Medium sized Enterprises in Italy " peer –review under responsibility of the scientific committee of the 27th CIRP Design Conference : 2017

Rauch , Erwin & Patrick Dallasega & Dominik T. Matt " The way from Lean Product Development (LPD) TO Smart Product Development (SPD) (2016)" peer –review under responsibility of the organizing committee of the 26th CIRP DESIGN Conference

Ravi S. Sharma, Vironica Djiaw, (2011) "Realising the strategic impact of business intelligence tools", VINE, Vol. 41 Issue: 2, pp.113-131

Relich , Marcin & pawel pawlewski (2017) " A cace – based reasoning approach to cost estimation of new product development , Neurovomputing "

Rosa Eidizadeh, Reza Salehzadeh, Ali Chitsaz Esfahani, (2017) "Analysing the role of business intelligence, knowledge sharing and organisational innovation on gaining competitive advantage", Journal of Workplace Learning, Vol. 29 Issue: 4, pp.250-267

Saeed Rouhani Amir Ashrafi Ahad Zare Ravasan Samira Afshari , (2016),"The impact model of business intelligence on decision support and organizational benefits", Journal of Enterprise Information Management, Vol. 29 Iss 1 pp. 19 – 50

Safwan , Ehsanur Rahman & Rob Meredith & Frada Burstein (2016)" Business Intelligence system evolution : a case in a healthcare institution " Juornal of Decision systems : faculty of information technology , monash university Caulfield , Australia : VOL . 25

Saša Baškarada, Andy Koronios, (2018) "The 5S organizational agility framework: a dynamic capabilities perspective", International Journal of Organizational Analysis, Vol. 26 Issue: 2, pp.331-342

Schroeder, Roger G. (2018)" Operations Management " Contemporary Concepts , New York, Irewin & McGraw-Hill book

Shamsul Arefin , Rakibul Hoque , Yukun Bao , (2015),"The impact of business intelligence on organization’s effectiveness: an empirical study", Journal of Systems and Information Technology, Vol. 17 Iss 3 pp. 263 – 285

Silcox , Barbara p & Mary-Deirdre Coraggio &Susan Maker & Mylene Ouimette (2014)" Thriving Through Organizational Agility : The NIST Information Services Offices Baldrige Journey " Chicago : American Library Association

Smith, L. Aiman, (2004), What do we know about developing and sustaining a culture of Innovation

Steinhaeusser , Tobias & Gunther Reinhart & Carsten Intra (2016)" Quantifying the degree of assembly – readiness of high – variant low – volume products during the new product development process " 49th CIRP Conference on Manufacturing Systems

Steven H. Appelbaum Rafael Calla Dany Desautels Lisa Hasan , (2017)," The challenges of organizational agility (part 1) ", Industrial and Commercial Training, Vol. 49 Iss 1 pp. 6 - 14

Sukanya Panda, Santanu Kumar Rath, (2017) "The effect of human IT capability on organizational agility: an empirical analysis", Management Research Review, Vol. 40Issue: 7, pp.800-820

Susanne Durst, Christoph Hinteregger, Serdal Temel, R. Baris Yesilay, (2018) "Insights from the later stage of the new product development process: findings from Turkey", European Journal of Innovation Management, Vol. 21 Issue: 3, pp.456-477

Van Ginkel , W.p & M.van Oosterhout " An agile organization : the influence of trust and empowerment on the agility of an organization(2012) " Rotterdam School Management , MSc . Human Resource Management , Roterdam, September 5

Visinescu , Lucian L & Mary C . jones and Anna Siidorova " Improving Decision Quality : The Role of Business Intelligence " Journal of Computer System : Texas State Univirsity : 2016

Wahyono, (2018) "A conceptual framework of strategy, action and performance dimensions of organizational agility development", Industrial and Commercial Training, Vol. 50 Issue: 6, pp.326-341

Wendler , Roy (2014) " Development of the Organizational Agility Maturity Model " faculty of business management and economics chair of information systems,esp. Is in Manufacturing and commerce Helmholtzstr 10,01069 , Acsis, Vol.2 , Dresden , Germany

Xu, Peng, (2014), Achieving Dynamic Capabilities With Business Intelligence, University of Massachusetts Boston, peng.xu@umb.edu. Jongwoo Kim

Yazdani , Abdolhamid & Habiballa Salarzahi " Investigate the relationships between dimensions of organizational culture : based on Denison model : with organizational agility capabilities in Civil Registration in Sistan and Baluchestan (2014) " Journal of Applied Sciences : JANS journal -3-s2

Yeon-Hak Kim Sun-Woong Park Yeong-Wha Sawng , (2016),"Improving new product development(NPD) process by analyzing failure cases ", Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 10 Iss 1 pp. 134 – 150

التنزيلات

منشور

2024-09-17

كيفية الاقتباس

امير غانم وادي, صفاء عبد علي عبد الامير, & علي محمد عبد الكاظم. (2024). دور خفة الحركة التنظيمية وذكاء الاعمال في تعزيز أستراتيجيات تطوير المنتج: دراسة استطلاعية تحليلية لعينة من موظفي شركة نور الكفيل للمنتجات الحيوانية والغذائية. المجلة العراقية للعلوم الادارية, 15(60), 215–256. استرجع في من http://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2310