The effect of bank distribution on net income - an applied research at Ashur International Investment Bank

Abstract

During the development of the banking industry, which kept pace with developments in the economic and technological field, The distribution appears as one of the marketing mix elements, It target the delivery of banking services to customers Through increasing the number of customers The bank will be able to profit That helps it to continue growth, The research problem is summaries in the banking distribution is important in relation to the net profit, the goal of the search to highlight the importance of banking marketing in general and the distribution in particular.
and this research work to prove the impact of the multiplicity of bank branches to reach the largest possible number of customers in net profit for the Ashur International Bank for Investment (According to the style of the case study) By extracting correlation and regression for the period of 2011 until 2014 and was based on research into a major premise, and that was recognized by using standard quantitative approach, namely:
"There is a statistically significant relationship between the number of branches and the bank's net income"
This research found that the more the number of branches of the International Bank of Assyria Ashur International Bank for Investment, the more profit increasing and the number of bank branches could affect the net profit of the bank increased by 29%. It recommended that the search continued Ashur International Bank for Investment on the same harmony of banking distribution activate and open branches will make the bank's net income increases continuously.