دور خفة الحركة التنظيمية وذكاء الاعمال في تعزيز أستراتيجيات تطوير المنتج

دراسة استطلاعية تحليلية لعينة من موظفي شركة نور الكفيل للمنتجات الحيوانية والغذائية

المؤلفون

  • امير غانم وادي
  • صفاء عبد علي عبد الامير
  • علي محمد عبد الكاظم

الكلمات المفتاحية:

خفة الحركة التنظيمية، ذكاء الاعمال، أستراتيجيات تطوير المنتج

الملخص

      سعى هذا البحث إلى تحديد العلاقة بين خفة الحركة التنظيمية وذكاء الاعمال ودورها في تعزيز أستراتيجيات تطوير المنتج بالتطبيق في منظماتنا العراقية ومن أجل تحقيق ذلك تم اعتماد أبعاد متغير خفة الحركة التنظيمية (خفة الحركة التشغيلية, خفة حركة الزبائن, خفة الحركة التشاركية) استناداً إلى  (Krotov etal.,2015:4)وتم اعتماد ابعاد ذكاء الاعمال (البنية التحتية التكنولوجية, عملية المعرفة, رأس المال البشري, الثقافة) استناداً إلى Waranpong etal ., 2016 : 17 ) ) أما متغير أستراتيجيات تطوير المنتج فقد تم قياسه عن طريق الاستراتيجيات الآتية (استراتيجية سحب السوق, استراتيجية الدفع التكنولوجي, استراتيجية التبادل الوظيفي) استنادا الى (shroeder&goldstein,2018:37) واختبر هذا البحث في شركة نور الكفيل للمنتجات الحيوانية والغذائية ميداناَ للبحث ، وطبق  البحث على عينة من موظفي الشركة والمكونة من (65) موظف موزعين حسب اقسام الشركة ، واستخدم البحث الاستبيان كأداة رئيسة  لجمع المعلومات المطلوبة فضلا عن المقابلات الشخصية ، ولغرض تحقيق هدف البحث تم اعتماد الفرضيات الرئيسة  والفرعية التي تعكس العلاقة بين خفة الحركة التنظيمية وذكاء الاعمال على تعزيز أستراتيجيات تطوير المنتج وتم اختبار الفرضيات بين المتغيرات باستخدام معامل الارتباط (Pearson), واختبار (t) لمعرفة معنوية العلاقة بين المتغيرات ، واختبار(F) لتحديد معنوية معادلة الانحدار، كما تم استخدام (R2) لتفسير مقدار تأثير المتغير المستقل الاول والثاني في المتغير التابع . ومن أهم الاستنتاجات التي تم التوصل إليها هو ان لخفة الحركة التنظيمية وذكاء الاعمال دوراً فاعلاً في تعزيز أستراتيجيات تطوير المنتجات والتي تلبي رغبات الزبائن ويعززان الدور الاجتماعي للشركة في دعم الجهود التسويقية باستمرار , اما اهم التوصيات التي يوصيها البحث هي ضرورة قيام الشركة بأبرام العقود التوظيف المؤقت او الدائمي لخريجي الكليات ذوي الاختصاصات الادارية من حملة الشهادات العليا، فضلاً عن تطوير موظفيها عن طريق تشجيعهم على نيل الشهادة العليا, كذلك السعي وراء اكتساب الخبرات عن طريق التدريب والتأهيل,  فضلاً عن الاستفادة من الخبرات داخل الشركة.

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التنزيلات

منشور

2024-09-17

كيفية الاقتباس

امير غانم وادي, صفاء عبد علي عبد الامير, & علي محمد عبد الكاظم. (2024). دور خفة الحركة التنظيمية وذكاء الاعمال في تعزيز أستراتيجيات تطوير المنتج: دراسة استطلاعية تحليلية لعينة من موظفي شركة نور الكفيل للمنتجات الحيوانية والغذائية. المجلة العراقية للعلوم الادارية, 15(60), 215–256. استرجع في من https://mail.journals.uokerbala.edu.iq:8443/index.php/ijas/article/view/2310