The impact of marketing mix elements on clients’ choice of lawyers

Abstract

Studying and analyzing the marketing mix for legal services is considered one of the main approaches to studying the subject of marketing legal services, as it expresses the general strategies that lawyers adopt in marketing themselves and the legal services they produce. Therefore, studying this mix would provide an integrated framework for the marketing program for lawyers. Can they? Relying on it in planning appropriate marketing strategies, through which the assigned goals are achieved by the best means and lowest costs. The increase in the number of lawyers and legal service providers, whether companies or individuals, has led to increased competition in this sector - and thus, the need has emerged to adopt the concept of marketing legal services. To achieve excellence and demand for purchasing these services.