القابليات التسويقية ودورها في دعم انشطة احتواء الزبائن دراسة تحليلية لآراء العاملين في قسم التسويق بمعمل الالبسة الرجالية في النجف الاشرف

- Bailey, C. (2013). Competing in low-income markets using dynamic and adaptive market sensing capabilities (Doctoral dissertation, University of Pretoria).‏ ‏

- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.‏

- Bhargava, M., Chatterjee, R., Grimpe, C., & Sofka, W. (2011, October). Marketing Innovation and R&D Capabilities–More Than One Way to Innovation Success?. In 3rd European Conference on Corporate R&D and Innovation CONCORD-2011, Seville, Spain.

- Brock Kai-Uwe, J., & Zhou Yu, J. (2012). Customer intimacy. Journal of Business & Industrial Marketing, 27(5), 370-383.

- Bruni, D. S., & Verona, G. (2009). Dynamic marketing capabilities in Science‐based firms: An exploratory investigation of the pharmaceutical industry. British Journal of management, 20(s1).‏.

- Chiu, C. M., Chang, C. C., Cheng, H. L., & Fang, Y. H. (2009). Determinants of customer repurchase intention in online shopping. Online information review, 33(4), 761-784.‏

- Cowles, D. L. (1997). The role of trust in customer relationships: asking the right questions. Management Decision, 35(4), 273-282.‏

- Day, G.S. (1994), .The Capabilities of market-driven Organisations., Journal of Marketing, Vol.58, October, p.37.51.

- Eng, T.Y & Spickett-Jones, J.G. (2009), .An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China

- Guan, J., & Ma, N. (2003). Innovative capability and export performance of Chinese firms. Technovation, 23(9), 737-747.‏

- Gummerus, J., Liljander, V., Pura, M., & Van Riel, A. (2004). Customer loyalty to content-based web sites: the case of an online health-care service. Journal of services Marketing, 18(3), 175-186.

- Hauser, J., Tellis, G. J., & Griffin, A. (2006). Research on innovation: A review and agenda for marketing science. Marketing science, 25(6), 687-717.‏

- Ibrahim, A. M. A. (2017). The Interaction Effect of Market Sensing and Internal Market Orientation on Organizational Capabilities and Marketing Performance (Doctoral dissertation, Sudan University of Science and Technology).

- Jun, M., Yang, Z., & Kim, D. (2004). Customers' perceptions of online retailing service quality and their satisfaction. International Journal of Quality & Reliability Management, 21(8), 817-840.‏

- Kanagal, N. (2009). Role of relationship marketing in competitive marketing strategy. Journal of Management and Marketing Research, 2, 1.‏

- Kotabe, M., Srinivasan, S.S. and Aulakh, P.S. (2002) .Multinationality and firm performance: the moderating role of R&D and marketing capabilities.Journal of International Business Studies Vol.33, No.1, p.79.97.

- Lagrosen, S. (2005). Customer involvement in new product development: A relationship marketing perspective. European Journal of Innovation Management, 8(4), 424-436.‏ ‏

- Landua, I. (2008). Gaining competitive advantage through customer satisfaction, trust and confidence in consideration of the influence of green marketing.

- Levitas, E., & McFadyen, M. (2009). Managing liquidity in research‐intensive firms: signaling and cash flow effects of patents and alliance activities. Strategic Management Journal, 30(6), 659-678.‏

- Li, Y., Li, G., & Feng, T. (2015). Effects of suppliers’ trust and commitment on customer involvement. Industrial Management & Data Systems, 115(6), 1041-1066.‏

- Lundkvist, A., & Yakhlef, A. (2004). Customer involvement in new service development: a conversational approach. Managing Service Quality: An International Journal, 14(2/3), 249-257.‏

- Moon, H., Johnson, J. L., Mariadoss, B. J., & Cullen, J. B. (2018). Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes. International Journal of Innovation and Technology Management, 1850004.‏

- Morgan, N. A. (2012). Marketing and business performance. Journal of the Academy of Marketing Science, 40(1), 102-119.‏

- Mu, J. (2015). Marketing capability, organizational adaptation and new product development performance. Industrial Marketing Management, 49, 151-166.‏

- Nambisan, S. (2002). Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27(3), 392-413.

- Nicolajsen Westh, H., & Scupola, A. (2011). Investigating issues and challenges for customer involvement in business services innovation. Journal of Business & Industrial Marketing, 26(5), 368-376.‏

- Okten, D. U. Y. G. U. (2013). Enabling marketing and innovation capability in the digital economy (Doctoral dissertation, Bournemouth University).‏

- Ponder, N., Ponder, N., Bugg Holloway, B., Bugg Holloway, B., Hansen, J. D., & Hansen, J. D. (2016). The mediating effects of customers’ intimacy perceptions on the trust-commitment relationship. Journal of Services Marketing, 30(1), 75-87.‏

- Saunders, M. N., & Thornhill, A. (2003). Organisational justice, trust and the management of change: An exploration. personnel Review, 32(3), 360-375.

- Song, M., Benedetto, A. D., & Nason, R. W.(2007), .Capabilities and financial performance:The moderating effect of strategic type., Journal of the Academy of Marketing Science, 35,18-34

- Sukdej, S., & Ussahawanitchakit, P. (2015). Dynamic marketing capability and marketing survival: evidence from auto parts businesses in Thailand. The Business & Management Review, 7(1), 177.‏

- Swaminathan, A. (2014). Marketing capabilities, innovation and firm performance, Graduate Theses and Dissertations. Paper 13712. , Iowa State University.

- Vorhies, D. W. and Morgan, N. A. (2005), .Benchmarking Marketing Capabilities for Sustainable Competitive Advantage., Journal of Marketing,Vol.69 (1), p.80-94.

- Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of retailing, 79(3), 183-198.‏

- Yim, C. K., Tse, D. K., & Chan, K. W. (2008). Strengthening customer loyalty through intimacy and passion: Roles of customer–firm affection and customer–staff relationships in services. Journal of marketing research, 45(6), 741-756.‏

- Zhu & Chen,(2012),"Service fairness and customer satisfaction in internet banking",Internet Research, Vol. 22 Iss 4 pp. 482 – 498

- Zollo, M. and Winter, S. G. (2002). Deliberate Learning and the Evolution of Dynamic Capabilities. Organization Science, Vol. 13, No. 3, pp. 339-351.