تأثير إدارة الانتباه في تعزيز قدرات الإبداع الديناميكي (دراسة استطلاعية في شركة آسيا سيل للاتصالات المتنقلة - كربلاء المقدسة)

المؤلفون

  • أنوار عبدالاله مجبل كلية الإدارة والاقتصاد - جامعة كربـــلاء
  • أكرم محسن الياسري كلية الإدارة والاقتصاد - جامعة كربـــلاء
  • فيصل علوان الطائي كلية الإدارة والاقتصاد - جامعة كربـــلاء

الكلمات المفتاحية:

تأثير إدارة الانتباه ;قدرات الإبداع الديناميكي; شركة Asia Cell

الملخص

يهدف البحث إلى تحديد أثر إدارة الانتباه بأبعادها الفرعية على قدرة الإبداع الديناميكي في الشركة المبحوثة، استخدمت الدراسة واستخدم مقياس (Bigolin et al.,2018:8) لقياس إدارة الانتباه الذي يتكون من ثلاثة أبعاد (استقرار تركيز الانتباه، حيوية الانتباه الموضعي، تماسك التوزيع الهيكلي للانتباه)، وأنموذج (Lichtenthaler& Muethel, 2012:1240)، ولقياس قدرات الإبداع الديناميكية والذي يتكون من ثلا ثة أبعاد (قدرة الاستشعار البيئي، القدرة على الاغتنام، القدرة التحويلية)، اعتمد المنهج الوصفي التحليلي، واستخدم استبيان لجمع البيانات من 230 مديراً في جميع فروع الشركة، أجرِ التحليل الإحصائي باستخدام المقاييس الإحصائية الوصفية مثل معامل ارتباط بيرسون ونمذجة المعادلات الهيكلية. وخلصت الدراسة إلى أن تطبيق إدارة الانتباه على المستوى الميداني من شأنه أن يعزز قدرات الإبداع الديناميكي. كما أوصت الدراسة بأن تركز فروع الشركة على صياغة رؤيتها المستقبلية من خلال تحديد احتياجات سوق الاتصالات المستقبلية والتعلم من الشركات العالمية في نفس القطاع.

المراجع

Afthanorhan, W. A. (2013) " A Comparison of Partial Least Square Structural Equation Modeling (PLS-SEM) and Covariance Based Structural Equation Modeling (CB-SEM) for Confirmatory Factor Analysis " International Journal of Engineering Science and Innovative Technology (IJESIT) Vol 2, Iss 5, P. (198-205).

Bansal., P.., Kim., A.., & Wood., M. O. (2018). Hidden in plain sight: The importance of scale in organizations’ attention to issues. Academy of Management Review., 43(2)., 217-241.

Bigolin, F., Ramos, I., & Barros, V. (2018). Indicators to assess the quality of organizational attention: first steps towards a measurement instrument.

Cheng, C. C., & Chen, J. S. (2013). Breakthrough innovation: the roles of dynamic innovation capabilities and open innovation activities. Journal of Business & Industrial Marketing, 28(5), 444-454.

Cheng, C. C., & Chen, J. S. (2013). Breakthrough innovation: the roles of dynamic innovation capabilities and open innovation activities. Journal of Business & Industrial Marketing, 28(5), 444-454.

Das, K. R., & Imon, A. H. M. R. (2016). A brief review of tests for normality. American Journal of Theoretical and Applied Statistics, 5(1), 5-12.‏

Davenport, T. H., & Beck, J. C. (2001). The attention economy. Ubiquity, 2001(May), 1-es.

Dolsen, M., & Chinnam, R. B. (2017). Developing innovation capability in a mass production organization. Journal of Enterprise Transformation, 7(3-4), 116-138.

Dolsen, M., & Chinnam, R. B. (2017). Developing innovation capability in a mass production organization. Journal of Enterprise Transformation, 7(3-4), 116-138.

Ekelund, L., & Räisänen, C. (2011). Re-organizing for creativity: Top management attention as a driver of strategic renewal. In ISPIM 2011.

Ekelund., L.., & Raisanen., C. (2011). Re-organizing for innovation: Top management attention as a driver of strategic renewal. In ISPIM 2011.

Essmann, H. E. (2009). Toward innovation capability maturity (Doctoral dissertation, Stellenbosch: University of Stellenbosch).

Field, A. (2009) " Discovering Statistics Using SPSS " 3rd ed, Sage, Oriental Press, Dubai.

Grieco, A. A. D. M. (2017). Do social capital dimensions foster innovation capabilities? (Doctoral dissertation).

Haas., M. R.., Criscuolo., P.., & George., G. (2015). Which problems to solve? Online knowledge sharing and attention allocation in organizations. Academy of Management Journal., 58(3)., 680-711.

Heravian Shandiz, J., Momeni Moghaddam, H., Wolffsohn, J. S., & Karimpour, M. (2023). Exploratory and confirmatory factor analysis of the Persian version of the low-vision quality-of-life questionnaire. British Journal of Visual Impairment, 02646196231154473, 1-20.

Hogan., E. A. (2001). The attention economy: Understanding the new currency of business. 15(4).

Lawson, B., & Samson, D. (2001). Developing creativity capability in organisations: a dynamic capabilities approach. International journal of creativity management, 5(03), 377-400.

Lichtenthaler, U., & Muethel, M. (2012). Retracted: The impact of family involvement on dynamic innovation capabilities: Evidence from German manufacturing firms. Entrepreneurship Theory and Practice, 36(6), 1235-1253.

Medeiros, S. A. D., Christino, J. M. M., Gonçalves, C. A., & Gonçalves, M. A. (2020). Relationships among dynamic capabilities dimensions in building competitive advantage: a conceptual model. Gestão & Produção, 27, e3680.

Ocasio. W. 1997. Towards an attention-based view of the firm. Strategic Management Journal., 18., 187-206.

Palmié., M.., Lingens., B.., & Gassmann., O. (2016). Towards an attention‐based view of technology decisions. R&D Management., 46(4)., 781-796.

Pavlou, P. A., & El Sawy, O. A. (2011). Understanding the elusive black box of dynamic capabilities. Decision sciences, 42(1), 239-273.

Pöppelbu ß, J., Plattfaut, R., Ortbach, K., Malsbender, A., Voigt, M., Niehaves, B., & Becker, J. (2011, September). Service creativity capability: Proposing a new framework. In 2011 Federated Conference on Computer Science and Information Systems (FedCSIS) (pp. 545-551). IEEE.

Rathinam, M. (2017). Building management innovation capability in large rail organisations (Doctoral dissertation).

Rerup., C. (2009). Attentional triangulation: Learning from unexpected rare crises. Organization Science., 20(5)., 876-893.

Ridder, A. K. (2012). External dynamic capabilities: creating competitive advantage in innovation via external resource renewal. Academy Management Proceeding, 1-48.

Roda., C.., & Nabeth., T. (2008). Attention management in organizations: Four levels of support in information systems. In Organisational Capital (pp. 228-247). Routledge.

Saunders, Mark; Lewis, Philip; Thornhill, A. (2019). " Research methods for business students " 8th ed, Pearson Education Limited: Prentice Hall, England, (Vol. 195) P.616.

Sharma, B. (2016). A focus on reliability in developmental research through Cronbach’s Alpha among medical, dental and paramedical professionals. Asian Pacific Journal of Health Sciences, 3(4), 271-278.‏

Singh, V. (2016). Perceptions of emission reduction potential in air transport: a structural equation modeling approach. Environment Systems and Decisions377-403.‏

Sriboonlue, P., Ussahawanitchakit, P., & Raksong, S. (2015). Strategic innovation capability and firm sustainability: Evidence from auto parts businesses in Thailand. AU-GSB e-JOURNAL, 8(1).

Strønen, F., Hoholm, T., Kværner, K. J., & Støme, L. N. (2017). Dynamic capabilities and innovation capabilities: The case of the ‘Innovation Clinic’. Journal of Entrepreneurship, Management and Innovation, 13(1), 89-116.

Sullivan., B. N. (2010). Competition and beyond: Problems and attention allocation in the organizational rulemaking process. Organization Science., 21(2)., 432-450.

Suzuki., O. (2017). Review of prior literature on attention regulators. Soc. Sci. Rev., 22., 65-83.

Valliere., D.., & Gegenhuber., T. (2013). Deliberative attention management. International Journal of Productivity and Performance Management.

Vu, H. M. (2020). A review of dynamic capabilities, innovation capabilities, entrepreneurial capabilities and their consequences. The Journal of Asian Finance, Economics and Business, 7(8), 485-494.

Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: A review and research agenda. International journal of management reviews, 9(1), 31-51.

Wang, W., Cao, Q., Qin, L., Zhang, Y., Feng, T., & Feng, L. (2019). Uncertain environment, dynamic creativity capabilities and creativity strategies: A case study on Qihoo 360. Computers in Human Behavior, 95, 284-294.

Wang, W., Cao, Q., Qin, L., Zhang, Y., Feng, T., & Feng, L. (2019). Uncertain environment, dynamic innovation capabilities and innovation strategies: A case study on Qihoo 360. Computers in Human Behavior, 95, 284-294.

Weick, K. E., & Sutcliffe, K. M. (2006). Mindfulness and the quality of organizational attention. Organization science, 17(4), 514-524.

Wheeler, B. C. (2002). NEBIC: A dynamic capabilities theory for assessing net-enablement. Information systems research, 13(2), 125-146.

Wood., M.., Bansal., P.., & Kim., A. (2016). The importance of scale on organizational attention to issues. In Academy of Management Proceedings (Vol. 2016., No. 1., p. 10600). Briarcliff Manor., NY 10510: Academy of Management.

Yaniv., E. (2011). Organizational attention: A metaphor for a core cognitive process. International Journal of Organization Theory & Behavior., 14(3)., 329-353.

Zeng., J.., & Mackay., D. (2019). The influence of managerial attention on the deployment of dynamic capability: a case study of Internet platform firms in China. Industrial and Corporate Change., 28(5)., 1173-1192.

Zyphur, M. J., Bonner, C. V., & Tay, L. (2023). Structural equation modeling in organizational research: The state of our science and some proposals for its future. Annual Review of Organizational Psychology and Organizational Behavior, 10, 495-517.

مخطط بياني

التنزيلات

منشور

2024-09-22

كيفية الاقتباس

أنوار عبدالاله مجبل, أكرم محسن الياسري, & فيصل علوان الطائي. (2024). تأثير إدارة الانتباه في تعزيز قدرات الإبداع الديناميكي (دراسة استطلاعية في شركة آسيا سيل للاتصالات المتنقلة - كربلاء المقدسة). المجلة العراقية للعلوم الادارية, 20(81), 147–165. استرجع في من https://mail.journals.uokerbala.edu.iq:8443/index.php/ijas/article/view/2404