Strategies for gaining competitive advantage in retail stores - an exploratory study of a sample of stores in the city of Mosul

Abstract

The goal of current research to identify the reality of the acquisition of competitive advantage in the market for durable goods City of Mosul, and to this goal has been to rely on the approach to the description and analysis through Identification form for this purpose I came back, as the research sample represented 40 individuals and form gain of 80
Category of the community and after data collection relied on the statistical program SPSS, and using factor analysis, which emerged a number of results in turn, a number of diagnosed Conclusions such as the simple fact that the most important of the emergence of a knowledge-based strategy The technology factor in the first field under examination, although the relative importance of the presence of varying The other strategies.
Thus, attention was a series of recommendations which may be given equal attention to moral factor Other factors, in particular the ethical aspects of a competitive advantage in itself the most Theories and the world can be reflected through ethical marketing mix.