يوسف حجيم الطائي, هاشم فوزي دباس. The strategic role of total quality management in managing customer relationships/an applied study in the Pepsi Kufa factory. IJAS [Internet]. 2024 Jun. 11 [cited 2025 Jan. 18];4(17):122-79. Available from: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/1898