مؤمل حسين جويسم. “The Effects of Strategic Orientation Patterns on Marketing Performance - an Applied Study in the Coca-Cola Soft Drinks Company/Babylon Branch”. Iraqi Journal for Administrative Sciences, vol. 14, no. 57, Oct. 2024, pp. 293-69, https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2520.