حسين علي عبد الرسول and إلهام نعمة كاظم (2024) “The dynamics of the relationship between customer commitment and word-of-mouth advertising, the intention to stay, and the desire to pay a bonus through the interactive role of the company’s mental image - an analytical study of the opinions of a sample o: دراسة تحليلية لأراء عينة من زبائن شركة أسيا سيل”, Iraqi Journal for Administrative Sciences. كربلاء، جمهورية العراق, 15(59), pp. 98–122. Available at: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2368 (Accessed: 18 January 2025).