M. ALI EZZAT, Ghaida; DAIKH ABD-ALI, Nagham; THAMIR MAHDI HASAN, Hawra’. The Influence of Marketing AI Tools on Customer Behavior and Preference Formation: An Empirical Analysis at Zain Telecommunications, Karbala Branch. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 21, n. 86, p. 376–400, 2025. DOI: 10.71207/ijas.v21i86.5036. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/5036. Acesso em: 19 apr. 2026.