FOUAD HAMOUDI AL ATTAR; AHMED ABDULL ABBAS. Relationship marketing strategy and its impact on achieving customer loyalty: an analytical exploratory study of the opinions of a sample of employees and customers of Iraqi private banks. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 10, n. 39, p. 147–167, 2025. DOI: 10.71207/ijas.v10i39.2994. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2994. Acesso em: 19 apr. 2026.