فؤاد حمودي العطاري; احمد عبد العباس الموسوي. Relationship marketing strategy and its impact on achieving customer loyalty: an analytical exploratory study of the opinions of a sample of employees and customers of Iraqi private banks. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 10, n. 39, p. 147–167, 2025. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2993. Acesso em: 18 jan. 2025.