AMER ABDUL LATIF KAZEM AL AMERI; ALI KHALIFA AHMED AL - MASHHADANI. The effect of the marketing mix on customer relationship management - an exploratory study of the opinions of a sample at Nasr General Company for Mechanical Industries - Baghdad. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 10, n. 40, p. 138–179, 2025. DOI: 10.71207/ijas.v10i40.2979. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2979. Acesso em: 19 apr. 2026.