FARES ABDULLAH KAZIM; MAY HAMOUDI ABDULLAH; THAER FARIS ABDULLAH. Marketing communications strategies and their role in enhancing the dimensions of the quality of banking service provided - an analytical study of a sample of ethnic commercial banks. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 11, n. 46, p. 185–216, 2025. DOI: 10.71207/ijas.v11i46.2913. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2913. Acesso em: 18 apr. 2026.