ياسر عادل محمود الخفاجي. The Mediating Role of Brand Trust in The Relationship Between Brand Authenticity and Brand Loyalty: A survey study on customers of Baghdad Soft Drinks Company. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 20, n. 82, p. 130–145, 2024. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2766. Acesso em: 5 jan. 2025.