ADIL MAHMOOD ALKHAFAGI, Yasir. The Mediating Role of Brand Trust in The Relationship Between Brand Authenticity and Brand Loyalty: A survey study on customers of Baghdad Soft Drinks Company. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 20, n. 82, p. 130–145, 2024. DOI: 10.71207/ijas.v20i82.2766. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2766. Acesso em: 18 apr. 2026.