عبد الفتاح جاسم زعلان; حوراء زكي حميد. The role of relationship marketing in enhancing the perceived value of the bank customer. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 14, n. 56, p. 214–248, 2024. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2550. Acesso em: 18 jan. 2025.