SABEEH LAFTA, Ahmed; BOOR MIR, Mansoura; ABDULLAH AMANAH, Sarmad; ABDULLAH AMANAH, Ahmed; LAYTH MUHAMMED RIDHA, Tharaa. The Effect of The Perceived Mental Image on The Purchasing Behavior of Customers: An Exploratory Study of a Sample of Customers of Iraqi Private Bank. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 20, n. 81, p. 92–106, 2024. DOI: 10.71207/ijas.v20i81.2400. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2400. Acesso em: 19 apr. 2026.