حسين علي عبد الرسول; إلهام نعمة كاظم. The dynamics of the relationship between customer commitment and word-of-mouth advertising, the intention to stay, and the desire to pay a bonus through the interactive role of the company’s mental image - an analytical study of the opinions of a sample o: دراسة تحليلية لأراء عينة من زبائن شركة أسيا سيل. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 15, n. 59, p. 98–122, 2024. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/2368. Acesso em: 18 jan. 2025.