A. RAOUF, Raad. Reflection of generation leadership marketing strategies pillars to enhancing customer value : Field study at Asia Cell Telecommunications Company. Iraqi Journal for Administrative Sciences, كربلاء، جمهورية العراق, v. 19, n. 75, p. 266–287, 2024. DOI: 10.71207/ijas.v19i75.1879. Disponível em: https://mail.journals.uokerbala.edu.iq/index.php/ijas/article/view/1879. Acesso em: 18 apr. 2026.